Your search returned 4 results.

The origin of brands : discover the natural laws of product innovation and business survival

by Ries, Al; Ries, Laura.

Publisher: New York : HarperBusiness, [2004]Availability: Items available for loan: London College of Communication [658.827 RIE] (2), London College of Fashion [658.827 RIE] (1).
Eating the big fish : how challenger brands can compete against brand leaders

by Morgan, Adam.

Edition: Second edition, revised and expanded.Publisher: Hoboken, N.J. : Wiley, [2009]Availability: Items available for loan: London College of Communication [658.827 MOR] (1).
A master class in brand planning : the timeless works of Stephen King

by King, Stephen; Baskin, Merry; Lannon, Judie.

Publisher: Chichester, West Sussex ; John Wiley & Sons, [2007]Other title: Timeless works of Stephen King.Availability: Items available for loan: London College of Communication [658.827 KIN] (1).
The challenges facing brand managers today [electronic resource]

by Guzmán, Francisco; Iglesias, Oriol. -- ProQuest (Firm)

Publisher: [Bradford] : Emerald Insight, 2012.Online access: Read this e-Book from ProQuest Availability: Items available for reference: Electronic Resources (1 ).

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