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Winning at new products : accelerating the process from idea to launch

by Cooper, Robert G. (Robert Gravlin).

Edition: Second edition.Publisher: Reading, Mass. : Addison-Wesley, [1993]Availability: Items available for loan: Central Saint Martins [658.575 COO] (1).
Product innovation and technology strategy

by Cooper, Robert G. (Robert Gravlin); Edgett, Scott J.

Publisher: [Place of publication not identified] : Product Development Institute, [2009]Availability: Items available for loan: London College of Fashion [658.575 COO] (1). Checked out (1).