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The mirage of global markets : how globalizing companies can succeed as markets localize

by Arnold, David.

Publisher: Upper Saddle River, N.J. ; FT Prentice Hall, 2004.Availability: Items available for loan: London College of Fashion [658.848 ARN] (1).
Brands : the logos of the global economy

by Lury, Celia.

Publisher: London : Routledge, 2004.Availability: Items available for loan: Camberwell College of Arts [306.3 LUR] (1), London College of Fashion [306.3 LUR] (4), London College of Communication [658.827 LUR] (5), Chelsea College of Arts [658.827 LUR] (1), Central Saint Martins [658.827 LUR] (1).
Shoveling smoke : advertising and globalization in contemporary India

by Mazzarella, William.

Publisher: London : Duke University Press, 2003.Availability: Items available for loan: Central Saint Martins [659.1 MAZ] (1). Checked out (1).
Made in Mexico : Zapotec weavers and the global ethnic art market

by Wood, W. Warner.

Publisher: Bloomington : Indiana University Press, [2008]Availability: Items available for loan: Central Saint Martins [306.47 WOO] (1).
Getting China and India right : strategies for leveraging the world's fastest-growing economies for global advantage

by Gupta, Anil K; Wang, Haiyan.

Publisher: San Francisco, Calif. : Jossey-Bass, [2009]Availability: Items available for loan: London College of Fashion [658.8342095 GUP] (2).
Chaotics : the business of managing and marketing in the age of turbulence

by Kotler, Philip; Caslione, John A.

Publisher: New York : American Management Association, [2009]Availability: Items available for loan: London College of Fashion [658 KOT] (2).
Chaotics [electronic resource] : the business of managing and marketing in the age of turbulence

by Kotler, Philip; Caslione, John A. -- Browns Books for Students

Publisher: New York : AMACOM, [2009]Online access: Read this e-book from VLeBooks Availability: Items available for reference: Electronic Resources (1 ).
Getting China and India right [electronic resource] : strategies for leveraging the world's fastest-growing economies for global advantage

by Gupta, Anil K; Wang, Haiyan. -- Browns Books for Students

Publisher: San Francisco, Calif. : Jossey-Bass, [2009]Online access: Read this e-book from VLeBooks Availability: Items available for reference: Electronic Resources (1 ).
The paradoxes of globalisation

by Milliot, Eric; Tournois, Nadine.

Publisher: Basingstoke : Palgrave Macmillan, 2010.Other title: Paradoxes of globalization.Availability: Items available for loan: London College of Fashion [337 MIL] (1).
Bienal de La Habana para leer : compilación de textos

by Herrera Despaigne, Maribel; Valle Lantarón, Rubén del. -- Bienal de La Habana.

Publisher: [Valencia, Spain] : Universitat de València ; 2009.Availability: Items available for loan: Chelsea College of Arts [708 HAB] (1).
Brands [electronic resource] : the logos of the global economy

by Lury, Celia. -- Browns Books for Students

Publisher: London : Routledge, 2004.Online access: Read this e-book from VLeBooks Availability: Items available for reference: Electronic Resources (1 ).
From Chinese brand culture to global brands [electronic resource] : insights from aesthetics, fashion and history

by Wu, Zhiyan; Borgerson, Janet; Schroeder, Jonathan. -- Browns Books for Students

Publisher: Basingstoke : Palgrave Macmillan, [2013]Online access: Read this e-book from VLeBooks Availability: Items available for reference: Electronic Resources (1 ).
Place branding : glocal, virtual and physical identities, constructed, imagined and experienced

by Govers, Robert; Go, Frank M.

Publisher: Basingstoke, England : Palgrave Macmillan, 2009.Availability: Items available for loan: London College of Fashion [338.4791 GOV] (2).
Brands [electronic resource] : the logos of the global economy

by Lury, Celia. -- ProQuest (Firm)

Publisher: London ; Routledge, 2004.Online access: Read this e-Book from ProQuest Availability: Items available for reference: Electronic Resources (1 ).
The Disneyization of society

by Bryman, Alan.

Publisher: London : SAGE Publishers, 2004.Availability: Items available for reference: Electronic Resources (1 ).
Contingency factors of marketing-mix standardization [electronic resource] : German consumer goods companies in Central and Eastern Europe

by Codita, Roxana. -- ProQuest (Firm)

Edition: First edition.Publisher: Wiesbaden : Gabler, 2011.Other title: German consumer goods companies in Central and Eastern Europe; Marketing-mix standardization.Online access: Read this e-Book from ProQuest Availability: Items available for reference: Electronic Resources (1 ).
The definitive book of branding [electronic resource]

by Kompella, Kartikeya. -- ProQuest (Firm)

Publisher: New Delhi, India : Sage Response, 2014.Online access: Read this e-Book from ProQuest Availability: Items available for reference: Electronic Resources (1 ).

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