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Integrated branding : becoming brand-driven through company-wide action

by LePla, F. Joseph; Parker, Lynn M.

Publisher: London : Kogan Page, 2002.Availability: Items available for loan: London College of Fashion [658.827 LEP] (3).
Co-branding [electronic resource] : the science of alliance

by Boad, Bob; Blackett, Tom. -- Browns Books for Students

Publisher: Basingstoke : Macmillan, 1999.Online access: Read this e-book from VLeBooks Availability: Items available for reference: Electronic Resources (1 ).

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