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The marketing imagination

by Levitt, Theodore.

Edition: New, expanded edition.Publisher: New York : Free Press [1986]Availability: Items available for loan: Central Saint Martins [658.8] (1).
Macmillan dictionary of marketing and advertising

by Baker, Michael J.

Edition: Second edition.Publisher: London : Macmillan, 1990.Availability: Items available for loan: London College of Communication [658.8003 BAK] (1).
Relationship marketing : bringing quality, customer service and marketing together

by Christopher, Martin; Ballantyne, David; Payne, Adrian. -- Chartered Institute of Marketing

Publisher: Oxford : Butterworth-Heinemann, 1991.Availability: Items available for loan: London College of Fashion [658.812 CHR] (2).
Consumer behaviour in marketing strategy

by Howard, John A. (John Arnold).

Publisher: London : Prentice-Hall International, [1989]Availability: No items available
Marketing classics : a selection of influential articles

by Cox, Keith Kohn; Enis, Ben M. (Ben Melvin); Mokwa, Michael P.

Edition: Eighth edition, twenty-fifth anniversary edition / [edited by] Ben M. Enis, Keith K. Cox, Michael P. Mokwa.Publisher: Englewood Cliffs, N.J. : Prentice Hall, [1995]Availability: Items available for loan: London College of Communication [658.8 ENI] (1). Items available for reference: London College of Fashion [658.8 ENI] (1 ).
Principles of marketing

by Kotler, Philip; Armstrong, Gary (Gary M.).

Edition: Sixth edition.Publisher: Englewood Cliffs, NJ ; Prentice-Hall,International, [1994]Availability: No items available Checked out (1).
Store wars : the battle for mindspace and shelfspace

by Corstjens, Judy; Corstjens, Marcel.

Publisher: Chichester : John Wiley, 1995.Availability: Items available for loan: London College of Communication [658.87 COR] (1), Central Saint Martins [658.83] (1).
Fashion marketing

by Bohdanowicz, Janet; Clamp, Liz.

Publisher: London : Routledge, [1994]Availability: Items available for loan: London College of Fashion [658.89687 BOH] (1).
Packaging as an effective marketing tool

by Stewart, Bill. -- Pira International

Publisher: London : Kogan Page, 1996.Availability: Items available for loan: London College of Fashion [658.823 STE] (1), Central Saint Martins [658.8 STE] (2). Checked out (1).
International marketing strategy : analysis, development and implementation

by Phillips, Chris; Doole, Isobel; Lowe, Robin.

Publisher: London : Routledge, 1994.Availability: Items available for loan: London College of Communication [658.848 PHI] (1).
Strategic marketing, planning and evaluation

by Lancaster, Geoffrey; Massingham, Lester.

Publisher: London : Kogan Page, 1996.Availability: Items available for loan: London College of Fashion [658.8 LAN] (1).
Consumer behaviour : behavioural aspects of marketing

by Rice, Chris. -- Chartered Institute of Marketing

Publisher: Oxford : Butterworth-Heinemann on behalf of the Chartered Institute of Marketing, [1993]Availability: Items available for loan: Central Saint Martins [658.8342 RIC] (1), London College of Communication [658.8342 RIC] (2), London College of Fashion [658.834 RIC] (2).
Principles and practice of marketing

by Jobber, David.

Publisher: London : McGraw-Hill, [1995]Availability: Items available for loan: Central Saint Martins [658.8] (1).
The marketing casebook : cases and concepts

by Dibb, Sally; Simkin, Lyndon.

Publisher: London : Routledge, 1994.Availability: Items available for loan: Central Saint Martins [658.8 DIB] (1).
Behavioural aspects of marketing

by Williams, Keith C. -- CAM Foundation; Chartered Institute of Marketing

Publisher: Oxford : Butterworth-Heinemann on behalf of the Chartered Institute of Marketing and the CAM Foundation, 1992.Availability: Items available for loan: London College of Communication [658.8 WIL] (1), London College of Fashion [658.8 WIL] (2). Checked out (1).
The design dimension : product strategy and the challenge of global marketing

by Lorenz, Christopher.

Publisher: Oxford : Basil Blackwell, 1986.Availability: Items available for loan: Chelsea College of Arts [745.2 LOR] (2), London College of Communication [658.575 LOR] (1).
Effective marketing

by Randall, Geoffrey.

Publisher: London : Routledge, 1994.Availability: No items available Checked out (1).

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