Your search returned 31 results.

Marketing plans : how to prepare them ; how to use them

by McDonald, Malcolm. -- CAM Foundation; Chartered Institute of Marketing

Edition: Second edition.Publisher: Oxford : Butterworth-Heinemann, 1989.Availability: Items available for loan: Central Saint Martins [658.8] (1).
The marketing audit : translating marketing theory into practice

by McDonald, Malcolm; Leppard, John. -- Chartered Institute of Marketing

Publisher: Oxford : Butterworth-Heinemann, 1991.Availability: Items available for loan: London College of Fashion [658.8 MCD] (2).
Creating powerful brands : the strategic route to success in consumer, industrial and service markets

by De Chernatony, L. (Leslie); McDonald, Malcolm.

Publisher: Oxford : Butterworth-Heinemann, 1992.Availability: Items available for loan: Central Saint Martins [658.827 CHE] (1).
Marketing : an introductory text

by Christopher, Martin; McDonald, Malcolm.

Publisher: London : Macmillan, 1995.Availability: Items available for loan: Central Saint Martins [658.8] (1).
Marketing planning for services

by McDonald, Malcolm; Payne, Adrian. -- Chartered Institute of Marketing

Publisher: Oxford : Butterworth-Heinemann published on behalf of the Chartered Institute of Marketing, 1996.Availability: Items available for loan: London College of Fashion [658.8 MCD] (1).
The marketing planner

by McDonald, Malcolm. -- Chartered Institute of Marketing

Publisher: Oxford : Butterworth-Heinemann, 1992.Availability: Items available for loan: London College of Fashion [658.8 MCD] (1).
Creating powerful brands in consumer, service and industrial markets

by De Chernatony, L. (Leslie); McDonald, Malcolm. -- Chartered Institute of Marketing

Edition: Second edition.Publisher: Oxford : Butterworth-Heinemann published in association with the Chartered Institute of Marketing, 1998.Availability: Items available for loan: London College of Communication [658.827 DEC] (1).
Market segmentation : how to do it, how to profit from it

by McDonald, Malcolm; Dunbar, Ian.

Edition: Second edition.Publisher: Basingstoke : Macmillan Business, 1998.Availability: Items available for loan: London College of Communication [658.835 MCD] (2).
The marketing plan in colour : a pictorial guide for managers

by McDonald, Malcolm; Morris, Peter.

Publisher: Oxford : Butterworth-Heinemann, 2000.Availability: Items available for loan: London College of Communication [658.8021 MCD] (2), Central Saint Martins [658.8] (1).
Key customers : how to manage them profitably

by McDonald, Malcolm; Rogers, Beth; Woodburn, Diana. -- Chartered Institute of Marketing

Publisher: Oxford : Butterworth-Heinemann, 2000.Availability: Items available for loan: London College of Fashion [658.812 MCD] (2).
The new marketing : transforming the corporate future

by McDonald, Malcolm; Wilson, Hugh.

Publisher: Oxford : Butterworth-Heinemann, 2002.Availability: Items available for loan: London College of Fashion [658.8 MCD] (1).
Creating powerful brands : in consumer, service and industrial markets

by De Chernatony, L. (Leslie); McDonald, Malcolm.

Edition: Third edition.Publisher: Oxford : Elsevier Butterworth-Heinemann, 2003.Availability: Items available for loan: London College of Communication [658.827 DEC] (2).
Market segmentation : how to do it, how to profit from it

by McDonald, Malcolm; Dunbar, Ian.

Edition: [Third edition].Publisher: Oxford : Elsevier Butterworth-Heinemann, 2004.Availability: Items available for loan: London College of Fashion [658.835 MCD] (2).
Marketing : a complete guide in pictures

by McDonald, Malcolm; Morris, Peter.

Edition: Second edition.Publisher: Amsterdam ; Elsevier Butterworth-Heinemann, 2004.Availability: Items available for loan: London College of Communication [658.8 MCD] (1).
Marketing due diligence : reconnecting strategy to share price

by McDonald, Malcolm; Smith, Brian D. (Brian David); Ward, Keith.

Publisher: Amsterdam ; Elsevier Butterworth-Heinemann, 2006.Availability: Items available for loan: London College of Fashion [658.15 MCD] (1).
Marketing plans : how to prepare them, how to use them

by McDonald, Malcolm.

Edition: Sixth edition.Publisher: Amsterdam ; Butterworth-Heinemann, 2007.Availability: Items available for loan: London College of Communication [658.8021 MCD] (2).
Creating powerful brands

by De Chernatony, L. (Leslie); McDonald, Malcolm; Wallace, Elaine.

Edition: Fourth edition.Publisher: Oxford : Butterworth-Heinemann, 2011.Availability: Items available for loan: London College of Fashion [658.827 DEC] (7).
Creating powerful brands [electronic resource]

by De Chernatony, L. (Leslie); McDonald, Malcolm; Wallace, Elaine. -- Browns Books for Students

Edition: Fourth edition.Publisher: Oxford : Butterworth-Heinemann, 2011.Online access: Read this e-book from VLeBooks Availability: Items available for reference: Electronic Resources (1 ).
Marketing plans : a complete guide in pictures

by McDonald, Malcolm; Morris, Peter.

Edition: Fourth edition.Publisher: Chichester : Wiley, 2012.Availability: Items available for loan: London College of Communication [658.8021 MCD] (1), London College of Fashion [658.8021 MCD] (1).

Footer