|Item type||Home library||Collection||Class number||Status||Date due||Barcode||Item reservations|
|Long loan||London College of Fashion Main collection||Printed books||658.575 JON (Browse shelf (Opens below))||Available||3376669X|
Enhanced descriptions from Syndetics:
This text provides a unique cross-discipline approach to new product development. It looks at product development from all angles - research, design, engineering, marketing - and then, in turn, by management, purchasing, finance and quality personnel. It looks at the key stages and functions involved and discusses the contribution of each discipline, and points towards a means of encouraging effective co-operation.
Includes bibliographical references and index.
Table of contents provided by Syndetics
- New product development strategy
- Organization for new product development
- Rapid product development