New product development : an introduction to a multifunctional process / Tim Jones.

by Jones, Tim, 1966-Looking glass.

Publisher: Oxford : Butterworth-Heinemann, 1997.Description: xv,134 pages : illustrations ; 24cm.ISBN: 0750624272.Subject(s): New productsLooking glassNote: Includes bibliographical references and index.
Item type Home library Collection Class number Status Date due Barcode Item reservations
Long loan London College of Fashion
Main collection
Printed books 658.575 JON (Browse shelf (Opens below)) Available 3376669X
Total reservations: 0

Enhanced descriptions from Syndetics:

This text provides a unique cross-discipline approach to new product development. It looks at product development from all angles - research, design, engineering, marketing - and then, in turn, by management, purchasing, finance and quality personnel. It looks at the key stages and functions involved and discusses the contribution of each discipline, and points towards a means of encouraging effective co-operation.

Includes bibliographical references and index.

Table of contents provided by Syndetics

  • Preface
  • Acknowledgements
  • Introduction
  • New product development strategy
  • Innovation
  • Organization for new product development
  • Rapid product development
  • Conclusion
  • Index