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Enhanced descriptions from Syndetics:
Revised and updated, this compelling collection of essays, interviews, and course syllabi is the ideal tool to help teachers and students keep up in the rapidly changing field of graphic design. Top designers and educators talk theory, offer proposals, discuss a wide range of educational concerns--such as theory versus practice, art versus commerce, and classicism versus postmodernism--and consider topics such as emerging markets, shifts in conventions, global impact, and social innovation. Building on the foundation of the original book, the new essays address how graphic design has changed into an information-presenting, data-visualization, and storytelling field rooted in art and technology. The forward-thinking course syllabi are designed for the increasingly specialized needs of undergraduate and graduate students. Personal anecdotes from these designers about their own educations, their mentors, and their students make this an entertaining and illuminating idea book.
The book features writing from: Lama Ajeenah, Roy R. Behrens, Andrew Blauvelt, Max Bruinsma, Chuck Byrne, Moira Cullen, Paula J. Curran, Louis Danziger, Liz Danzico, Meredith Davis, Sheila de Bretteville, Carla Diana, Johanna Drucker, Milton Glaser, Rob Giampietro, April Greiman, Sagi Haviv, Lorraine Justice, Jeffery Keedy, Julie Lasky, Warren Lehrer, Ellen Lupton, Victor Margolin, Andrea Marks, Katherine McCoy, Ellen McMahon, J. Abbott Miller, Sharyn O'Mara, Rick Poynor, Chris Pullman, Michael Rock, Katie Salen, Douglass Scott, Steven Skaggs, Virginia Smith, Kerri Steinberg, Gunnar Swanson, Ellen Mazur Thomson, Michael Vanderbyl, Veronique Vienne, Lorraine Wild, Richard Wilde, Judith Wilde, and Michael Worthington.
Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Description based on publisher supplied metadata and other sources.
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Reviews provided by Syndetics
CHOICE ReviewHeller (School of Visual Arts) is an accomplished author and editor of books in graphic design. This new edition (1st ed., 1998), however, is not a clear improvement on the original. Although some 40 essays have been added, only a few meet the quality of those from the first edition, of which all but three have been reprinted. The most notable additions are contributions by Kenneth Hiebert ("Legacy of a 1960s Credo"); Meredith Davis ("What Is 'Professional' about Professional Education?"); Richard Hollis ("Principles before Style"); Andrew Blauvet ("Remaking Theory, Rethinking Practice"); Marty Neumeier ("Who's Afraid of the Big Brand Wolf?"); and Heller's own "The Case for Critical History." Sacrificed in this edition is the section "How I Learned What I Learned," consisting of interviews with Milton Glaser, April Greiman, and Michael Vanderbyl, among other prominent designers. The section "How I Teach What I Teach" is retained in its original form, despite its having been expanded into another Allworth book in 2003, Teaching Graphic Design: Course Offerings and Class Projects from the Leading Graduate and Undergraduate Program, ed. by Heller. Acquire as a supplement rather than as a replacement for the original. ^BSumming Up: Optional. General readers; lower-division undergraduates through graduate students; professionals. E. K. Menon Purdue University
Author notes provided by SyndeticsSteven Heller is senior Art Director for the New York Times & author of over seventy books on art, culture, & design.
He lives in New York City.
(Bowker Author Biography)