Visual methodologies [electronic resource] : an introduction to the interpretation of visual materials / Gillian Rose.

by Rose, GillianLooking glass; ProQuest (Firm) [supplier.]Looking glass.

Publisher: London ; Sage, 2001.Description: x, 229 pages : illustrations.ISBN: 9781412933339.Subject(s): Visual communicationLooking glass | Visual literacyLooking glass | Electronic booksLooking glassNote: Includes bibliographical references (pages [207]-215) and index. Online access: Read this e-Book from ProQuest
List(s) this item appears in: CSM MA Narrative Environments e-books | PDP Unit 7 | MA GB&I | CSM MA Cities e-books
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Enhanced descriptions from Syndetics:

This book is an introduction to reading visual culture. It explains which methods are available to the undergraduate student and shows exactly how to use them.

The book begins with a discussion of general themes and recent debates, on the meaning of culture and the function of the visual, that offers a critical inquiry into the relation of visual images to social identities and social relations. Gillian Rose then goes on to investigate in detail the different methods for interpreting visual images. The strengths and weaknesses of each method are discussed in relation to a detailed case study, as well as to the more general issues outlined in the introduction.

Includes bibliographical references (pages [207]-215) and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Table of contents provided by Syndetics

  • Researching Visual Materials
  • Towards a Critical Visual Methodology
  • `The Good Eye'
  • Looking at Pictures Using Compositional Interpretation
  • Content Analysis
  • Counting What You (Think You) See
  • Semiology
  • Laying Bare the Prejudices Beneath the Smooth Surface of the Beautiful
  • Psychoanalysis
  • Visual Culture, Visual Pleasure, Visual Disruption
  • Discourse Analysis I
  • Text, Intertextuality and Context
  • Discourse Analysis II
  • Institutions and Ways of Seeing
  • Other Methods, Mixing Methods

Reviews provided by Syndetics


Rose (social sciences, Open Univ., UK) writes to fill the need for an undergraduate guide to contemporary methods of interpreting visual images. It is not an unbiased overview, however; its focus, in Rose's phrase, is "critical methodology." Others may refer this as "post-modernism," for her approach is sociological, emphasizing power relations embedded in the execution, display, and perception of images; in short, visual culture is sociologically constructed. Her aim of a clear overview is generally successful, yet the book begins badly. The start of the introductory chapter on vision, "visuality," and "ocularcentrism" is much too abstract, terse, and obscure: it surely will be a turn-off for most students. But once Rose provides concrete examples, the discussion becomes clearer. Each subsequent chapter is a succinct exposition of a different methodology: compositional interpretation (formalistic and technical analysis); content analysis (mainly a quantitative approach); semiology (on signs, symbols, and codes); psychoanalysis (focusing on sexuality and the unconscious in film criticism); discourse analysis (essentially Foucault's social and institution methodology); and audience studies (such as interviewing viewer reactions to art, TV, etc.). A helpful touch: key terms are highlighted in the text and margins and then listed in the back of the book. General readers; lower- and upper-division undergraduates. D. Topper University of Winnipeg

Author notes provided by Syndetics

Dr. Gordon "Oz" Osinski is the NSERC/MDA/CSA Industrial Research Chair in Planetary Geology in the Departments of Earth Sciences and Physics and Astronomy at Western University, Canada. He holds a B.Sc. (Hons) First Class in Geology from the University of St. Andrews, Scotland (1999) and a Ph.D., also in Geology (2004), from the University of New Brunswick, Canada. His research covers the tectonics of impact crater formation, the generation of impact melts, emplacement of ejecta, and post-impact processes such as impact-associated hydrothermal activity. He has published more than 70 papers in peer-reviewed journals and special papers and has given over 60 conference presentations since 2001.

Dr. Elisabetta Pierazzo , who tragically died during the preparation of this book, was a Research Scientist at the Planetary Science Institute and an Adjunct Assistant Research Scientist at the Lunar & Planetary Laboratory, University of Arizona, both located in Tucson, Arizona. She held a Laurea in Physics from the University of Padua, Italy (1988) and a Ph.D. in Planetary Sciences from University of Arizona (1997). She was a world renowned expert on the numerical modelling of impact events, focusing on the environmental effects of impact events, oblique impacts, and impact melt production.

Other editions of this work

No cover image available Visual methodologies : by Rose, Gillian, ©2007
No cover image available Visual methodologies : by Rose, Gillian, ©2001
No cover image available Visual methodologies : by Rose, Gillian, ©2012
No cover image available Visual methodologies : by Rose, Gillian, ©2001
No cover image available Visual methodologies : by Rose, Gillian, ©2012