Why women wear what they wear [electronic resource] / Sophie Woodward.

by Woodward, Sophie [author.]Looking glass; Browns Books for Students [supplier.]Looking glass; Bloomsbury (Firm) [supplier.]Looking glass.

Series: Bloomsbury academic collections: Publisher: Oxford : Berg, 2007.Description: ix, 178 pages.ISBN: 9780857851475; 0857851470 ; 9781847883483; 1847883486.Subject(s): Women's clothing -- Psychological aspects | Women's clothing -- Social aspects | Electronic booksLooking glassNote: Includes bibliographical references and index. Access restrictions: University of the Arts London identification or other form of authentication may be required.Alternative form: Print version: Why women wear what they wear 9781845206994Online access: Read this e-book from VLeBooks
Read this from Berg Fashion Library
List(s) this item appears in: International Women's day
Item type Home library Collection Class number Status Date due Barcode Item reservations
e-Book Electronic Resources
e-Books (Browse shelf (Opens below)) Access available online
e-Book Electronic Resources
e-Books Access available online
Total reservations: 0

Enhanced descriptions from Syndetics:

Each morning we establish an image and an identity for ourselves through the simple act of getting dressed. Why Women Wear What They Wear presents an intimate ethnography of clothing choice. The book uses real women's lives and clothing decisions - observed and discussed at the moment of getting dressed - to illustrate theories of clothing, the body and identity. Woodward pieces together what women actually think about clothing, dress and the body in a world where popular media and culture presents an increasingly extreme and distorted view of femininity and the ideal body. Immediately accessible to all those who have stood in front of a mirror and wondered 'does this make me look fat?', 'is this skirt really me?' or 'does this jacket match?', Why Women Wear What They Wear provides students of anthropology and fashion with a fresh perspective on the social issues and constraints we are all consciously or unconsciously negotiating when we get dressed.

Includes bibliographical references and index.

University of the Arts London identification or other form of authentication may be required.

Electronic reproduction. Browns Books. Mode of access: World Wide Web.

Reviews provided by Syndetics


Woodward (Nottingham Trent Univ.) has provided a rich ethnographic study of women's clothing choices. Or, more accurately, a study of 27 apparently middle-class and heterosexual women from London and Nottingham who really, really care about what they wear. The depth of the analysis of richly detailed observational data is admirable, noting, for example, patterns of relationships with friends, partners, and mothers in the selection of outfits or the sharing of clothing. The study is theoretically grounded with relevant resources, but the lack of contextualization hampers analysis and diminishes generalizability. For example, shopping expenditures as a proportion of their incomes, or the relationship of women's specific fashion knowledge to the larger fashion industry might be important to contextualize the detailed decisions of dressing. Similarly, all of these women clearly care intensely about clothing, and there is little discussion of other approaches that might be taken--from the purely instrumental to outright disdain. An interesting, detailed look at clothing choice among a very specific demographic that, while useful, is not a timeless addition to knowledge about women and the management of appearance. Of use for marketing, fashion, and gender studies programs. Summing Up: Optional. All levels/libraries. J. L. Croissant University of Arizona

Author notes provided by Syndetics

Sophie Woodward is Lecturer at University College for the Creative Arts, and Nottingham Trent School of Art and Design Research Associate.