Universal Principles of Design, Revised and Updated [electronic resource] : 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design

by Lidwell, WilliamLooking glass; Butler, JillLooking glass; Holden, KritinaLooking glass; ProQuest (Firm) [supplier.]Looking glass.

Publisher: Osceola : Rockport Publishers, 2010.Description: 1 online resource (272 pages).ISBN: 9781610580656.Subject(s): Design -- Dictionaries | Electronic booksLooking glass
Contents:
Cover -- Title -- Contents -- Foreword -- Introduction -- 80/20 Rule -- Accessibility -- Advance Organizer -- Aesthetic-Usability Effect -- Affordance -- Alignment -- Anthropomorphic Form -- Archetypes -- Area Alignment -- Attractiveness Bias -- Baby-Face Bias -- Biophilia Effect -- Cathedral Effect -- Chunking -- Classical Conditioning -- Closure -- Cognitive Dissonance -- Color -- Common Fate -- Comparison -- Confirmation -- Consistency -- Constancy -- Constraint -- Contour Bias -- Control -- Convergence -- Cost-Benefit -- Defensible Space -- Depth of Processing -- Design by Commitee
Desire Line -- Development Cycle -- Entry Point -- Errors -- Expectation Effect -- Exposure Effect -- Face-ism Ratio -- Factor of Safety -- Feedback Loop -- Fibonacci Sequence -- Figure-Ground Relationship -- Fitts' Law -- Five Hat Racks -- Flexibility-Usability Tradeoff -- Forgiveness -- Form Follows Function -- Framing -- Freeze-Flight-Fight-Forfeit -- Garbage In-Garbage Out -- Golden Ratio -- Good Continuation -- Gutenberg Diagram -- Hick's Law -- Hierarchy -- Hierarchy of Needs -- Highlighting -- Horror Vacui -- Hunter-Nurturer Fixations -- Iconic Representation -- Immersion
Inattentional Blindness -- Interference Effects -- Inverted Pyramid -- Iteration -- Law of Prägnanz -- Layering -- Legibility -- Life Cycle -- Mapping -- Mental Model -- Mimicry -- Mnemonic Device -- Modularity -- Most Advanced Yet Acceptable -- Most Average Facial Appearance Effect -- Normal Distribution -- Not Invented Here -- Nudge -- Ockham's Razor -- Operant Conditioning -- Orientation Sensitivity -- Performance Load -- Performance Versus Preference -- Personas -- Picture Superiority Effect -- Priming -- Progressive Disclosure -- Propositional Density -- Prospect-Refuge -- Prototyping
Proximity -- Readability -- Recognition Over Recall -- Red Effect -- Redundancy -- Rosetta Stone -- Rule of Thirds -- Satisficing -- Savanna Preference -- Scaling Fallacy -- Scarcity -- Self-Similarity -- Serial Position Effects -- Shaping -- Signal-to-Noise Ratio -- Similarity -- Stickiness -- Storytelling -- Structural Forms -- Symmetry -- Threat Detection -- Three-Dimensional Projection -- Top-Down Lighting Bias -- Uncanny Valley -- Uncertainty Principle -- Uniform Connectedness -- Veblen Effect -- Visibility -- Visuospacial Resonance -- von Restorff Effect -- Wabi-Sabi -- Waist-to-Hip Ratio
Wayfinding -- Weakest Link -- Credits -- Acknowledgments -- About the Authors -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Z
Note: Description based upon print version of record.Alternative form: Print version: Lidwell, William Universal Principles of Design, Revised and Updated : 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design 9781592535873Online access: Read this e-book from ProQuest
List(s) this item appears in: BA DAD - essential e-books
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Enhanced descriptions from Syndetics:

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work-until now.

"Universal Principles of Design, Revised and Updated" is a comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20" rule to chunking, from baby-face bias to Occam's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge.

This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

Description based upon print version of record.

Cover -- Title -- Contents -- Foreword -- Introduction -- 80/20 Rule -- Accessibility -- Advance Organizer -- Aesthetic-Usability Effect -- Affordance -- Alignment -- Anthropomorphic Form -- Archetypes -- Area Alignment -- Attractiveness Bias -- Baby-Face Bias -- Biophilia Effect -- Cathedral Effect -- Chunking -- Classical Conditioning -- Closure -- Cognitive Dissonance -- Color -- Common Fate -- Comparison -- Confirmation -- Consistency -- Constancy -- Constraint -- Contour Bias -- Control -- Convergence -- Cost-Benefit -- Defensible Space -- Depth of Processing -- Design by Commitee

Desire Line -- Development Cycle -- Entry Point -- Errors -- Expectation Effect -- Exposure Effect -- Face-ism Ratio -- Factor of Safety -- Feedback Loop -- Fibonacci Sequence -- Figure-Ground Relationship -- Fitts' Law -- Five Hat Racks -- Flexibility-Usability Tradeoff -- Forgiveness -- Form Follows Function -- Framing -- Freeze-Flight-Fight-Forfeit -- Garbage In-Garbage Out -- Golden Ratio -- Good Continuation -- Gutenberg Diagram -- Hick's Law -- Hierarchy -- Hierarchy of Needs -- Highlighting -- Horror Vacui -- Hunter-Nurturer Fixations -- Iconic Representation -- Immersion

Inattentional Blindness -- Interference Effects -- Inverted Pyramid -- Iteration -- Law of Prägnanz -- Layering -- Legibility -- Life Cycle -- Mapping -- Mental Model -- Mimicry -- Mnemonic Device -- Modularity -- Most Advanced Yet Acceptable -- Most Average Facial Appearance Effect -- Normal Distribution -- Not Invented Here -- Nudge -- Ockham's Razor -- Operant Conditioning -- Orientation Sensitivity -- Performance Load -- Performance Versus Preference -- Personas -- Picture Superiority Effect -- Priming -- Progressive Disclosure -- Propositional Density -- Prospect-Refuge -- Prototyping

Proximity -- Readability -- Recognition Over Recall -- Red Effect -- Redundancy -- Rosetta Stone -- Rule of Thirds -- Satisficing -- Savanna Preference -- Scaling Fallacy -- Scarcity -- Self-Similarity -- Serial Position Effects -- Shaping -- Signal-to-Noise Ratio -- Similarity -- Stickiness -- Storytelling -- Structural Forms -- Symmetry -- Threat Detection -- Three-Dimensional Projection -- Top-Down Lighting Bias -- Uncanny Valley -- Uncertainty Principle -- Uniform Connectedness -- Veblen Effect -- Visibility -- Visuospacial Resonance -- von Restorff Effect -- Wabi-Sabi -- Waist-to-Hip Ratio

Wayfinding -- Weakest Link -- Credits -- Acknowledgments -- About the Authors -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Z

Author notes provided by Syndetics

William Lidwell writes, speaks, and consults on topics of design and engineering. He is the author of multiple books including the best-selling design book Universal Principles of Design , which has been translated into 16 languages. He lives in Houston, TX.

Other editions of this work

No cover image available Universal principles of design : by Lidwell, William ©2003
No cover image available Universal principles of design : by Lidwell, William ©2010

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