Marketing plans : how to prepare them ; how to use them / Malcolm H.B. McDonald.

by McDonald, MalcolmLooking glass; CAM FoundationLooking glass; Chartered Institute of MarketingLooking glass.

Series: Marketing series: Publisher: Oxford : Butterworth-Heinemann, 1989.Edition: Second edition.Description: ix,337 pages : illustrations ; 1989.ISBN: 0750601078.Subject(s): Marketing -- ManagementLooking glassNote: 2nd ed. originally published by Heinemann Professional, 1989.Credits: 'Published on behalf of the Chartered Institute of Marketing and the CAM Foundation'.
Item type Home library Collection Class number Status Date due Barcode Item reservations
Short loan Central Saint Martins
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Printed books 658.8 (Browse shelf (Opens below)) Available 40077934
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2nd ed. originally published by Heinemann Professional, 1989.

'Published on behalf of the Chartered Institute of Marketing and the CAM Foundation'.

Other editions of this work

No cover image available Marketing plans : by McDonald, Malcolm ©2002
No cover image available Marketing plans : by McDonald, Malcolm ©2011
No cover image available Marketing plans by McDonald, Malcolm ©2007

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