This means this, this means that [electronic resource] : a user's guide to semiotics / Sean Hall.

by Hall, Sean [author.]Looking glass; ProQuest (Firm) [supplier.]Looking glass.

Publisher: London, England : Laurence King Publishing, 2012.Edition: Second edition.Description: 1 online resource (192 pages) : illustrations (chiefly colour), portraits.ISBN: 9781780672137; 1780672136.Subject(s): Signs and symbolsLooking glass | SemioticsLooking glass | Electronic booksLooking glassNote: Previously published by Laurance King Publishing, 2007.Note: Includes bibliographic references. Alternative form: Print version: This means this, this means that : a user's guide to semiotics 9781856697354Online access: Read this e-book from ProQuest
List(s) this item appears in: BA GCD e-books CSM | BA Design Management - essential e-books | BA Games Design essential e-books
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Enhanced descriptions from Syndetics:

Semiotics is the theory of signs, and reading signs is a part of everyday life: from road signs that point to a destination, to smoke that warns of fire, to the symbols buried within art and literature. Semiotic theory can, however, appear mysterious and impenetrable. This introductory book decodes that mystery using visual examples instead of abstract theory. This new edition features an expanded introduction that carefully and clearly presents the world of semiotics before leading into the book's 76 sections of key semiotic concepts. Each short section begins with a single image or sign, accompanied by a question inviting us to interpret what we are seeing. Turning the page, we can compare our response with the theory behind the sign, and in this way, actively engage in creative thinking. A fascinating read, this book provides practical examples of how meaning is made in contemporary culture.

Previously published by Laurance King Publishing, 2007.

Includes bibliographic references.

Other editions of this work

No cover image available This means this, this means that : by Hall, Sean ©2007