The trend management toolkit : a practical guide to the future / Anne Lise Kjaer.

by Kjær, Anne LiseLooking glass.

Publisher: Houndmills, Basingstoke ; Palgrave Macmillan, 2014.Description: xiv, 243 pages : 22 cm.ISBN: 1137370084; 9781137370082.Subject(s): Marketing researchLooking glass | Strategic planningLooking glass
Contents:
Machine generated contents note: -- 1. From Facts to Feelings -- 2. Sense Making in a Fast Forward Society -- 3. Trend Mapping: Past, Present and Future -- 4. Your Essential Trend Toolkit -- 5. Major Trends 2030+ -- 6. Practical Trend Mapping: Focusing on People -- 7. Practical Trend Mapping: Organizations.
Alternative form: Electronic version: 9781137370099
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Enhanced descriptions from Syndetics:

In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes and determine the way ahead.

Machine generated contents note: -- 1. From Facts to Feelings -- 2. Sense Making in a Fast Forward Society -- 3. Trend Mapping: Past, Present and Future -- 4. Your Essential Trend Toolkit -- 5. Major Trends 2030+ -- 6. Practical Trend Mapping: Focusing on People -- 7. Practical Trend Mapping: Organizations.

Table of contents provided by Syndetics

  • List of figures and tables (p. xi)
  • Foreword (p. xiii)
  • Acknowledgments (p. xiv)
  • 1 From facts to feelings (p. 1)
  • Introducing trend management as a concept (p. 1)
  • What this book can do for you (p. 9)
  • Taking time out to think and act (p. 22)
  • 2 Sense making in a fast-forward society (p. 28)
  • Connecting the dots (p. 29)
  • Understanding the evolution of consumption (p. 30)
  • Future consumer landscape and culture shifts (p. 39)
  • The rise of meaningful consumption (p. 47)
  • 3 Trend mapping: past, present and future (p. 55)
  • From weak signals to macro trend (p. 55)
  • Rethinking human decision making (p. 56)
  • 21st-century sense making (p. 64)
  • From 2D to 4D thinking explained (p. 70)
  • The future is not set in stone (p. 75)
  • Signposts to the road ahead (p. 80)
  • 4 Your essential trend toolkit (p. 83)
  • The bigger picture (p. 84)
  • Creating your Trend Atlas (p. 87)
  • Identifying key trends in the multiple dimensions (p. 90)
  • The Trend Index (p. 99)
  • Adopting a glocal perspective (p. 110)
  • 5 Major trends to 2030+ (p. 116)
  • Major structural drivers (p. 116)
  • A people-centric vision (p. 117)
  • The ones to watch (p. 118)
  • Trends in the scientific dimension 2030+ (p. 120)
  • 1 Radical Openness (p. 120)
  • 2 The Global Brain (p. 123)
  • 3 Green Growth (p. 126)
  • 4 Rising Economies (p. 129)
  • Trends in the social dimension 2030+ (p. 132)
  • 5 Smart Living (p. 132)
  • 6 Global Citizens (p. 135)
  • 7 Betapreneurship (p. 138)
  • 8 The No-age Society (p. 140)
  • Trends in the emotional dimension 2030+ (p. 144)
  • 9 Better World (p. 144)
  • 10 Lifelong Learning (p. 147)
  • 11 Social Capital 150 Trends in the spiritual dimension 2030+ (p. 153)
  • 12 The "Good Life" (p. 153)
  • 6 Practical trend mapping: focusing on people (p. 157)
  • The people factor (p. 157)
  • How to build the business case (p. 164)
  • Recognizing contradictions and transitions (p. 168)
  • Scenario 1 Mobile Millennial (p. 173)
  • Scenario 2 New Urbanites (p. 177)
  • Scenario 3 Green Sustainers (p. 181)
  • Scenario 4 Mindful Idealists (p. 185)
  • Trends across continents (p. 189)
  • 7 Practical trend mapping: organizations (p. 195)
  • From confusion to trend management (p. 197)
  • Trend management in action across sectors (p. 202)
  • Summary: Shaping tomorrow today (p. 219)
  • Notes (p. 221)
  • Index (p. 238)

Author notes provided by Syndetics

Anne Lise Kjaer is a renowned futurist and speaker. As founder of trend management consultancy Kjaer Global, she advises leading brands, including Accenture, BBVA, BMW, DELL, EY, Herman Miller, IKEA, M&S, Nokia, O2, P&G, PwC, Sony, Unilever, Virgin Media, Toyota and McKinsey. Kjaer's design background provides a unique perspective on trends and she has delivered talks, workshops and seminars to over 30,000 people across the world. Her expert views on tomorrow's people and organisations are in demand at major events, such as TEDx, The Economist and European Union conferences and at top business schools and universities. Kjaer regularly features in the media, including the Guardian, The Independent, Gizmodo, Huffington Post, El Pais, Elle, Fast Company, The Times and Politikken. She has featured in various TV documentaries and Shaping Ideas 2020+ for Ericsson had close to 100,000 views on YouTube. Born in Denmark and now a Copenhagen Goodwill Ambassador, she is an expert in Nordic culture and has contributed to several books on the future. Currently, she writes regular opinion pieces in SME Magazine and The Marketer. A Financial Times profile said of Kjaer: 'Her unique world vision is as fertile as Dali's only she creates social prototypes...based on nascent trends.'

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