Marketing plans [electronic resource] : how to prepare them, how to use them / Malcolm McDonald.

by McDonald, MalcolmLooking glass; Browns Books for Students [supplier.]Looking glass.

Publisher: Amsterdam ; Elsevier Butterworth-Heinemann, 2007.Edition: Sixth edition.Description: xvii, 675 pages : illustrations (some colour).ISBN: 0080489354; 9780080489353.Subject(s): Marketing -- PlanningLooking glass | MarketingLooking glass | Electronic booksLooking glassNote: Previous edition: Oxford: Butterworth-Heinemann, 2002.Note: Includes index. Access restrictions: University of the Arts London identification or other form of authentication may be required.Alternative form: Print version: 9780750683869 Marketing plansOnline access: Read this e-book from VLeBooks
List(s) this item appears in: BA Design Management - essential e-books
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Enhanced descriptions from Syndetics:

Over 50,000 copies sold worldwide!

Previous edition: Oxford: Butterworth-Heinemann, 2002.

Includes index.

University of the Arts London identification or other form of authentication may be required.

Electronic reproduction. Browns Books. Mode of access: World Wide Web.

Other editions of this work

No cover image available Marketing plans : by McDonald, Malcolm ©2002
No cover image available Marketing plans : by McDonald, Malcolm ©2011
No cover image available Marketing plans : by McDonald, Malcolm ©1989

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