Social change anytime everywhere : how to implement online multichannel strategies to spark advocacy, raise money, and engage your community / Allyson Kapin, Amy Sample Ward.

by Kapin, Allyson, 1974-Looking glass; Ward, Amy Sample, 1982-Looking glass.

Publisher: San Francisco : Jossey-Bass, [2013]Description: xxiv, 230 pages : illustrations ; 24 cm.ISBN: 1118288335; 9781118288337.Subject(s): Nonprofit organizationsLooking glass | Social changeLooking glass | Social mediaLooking glass
Contents:
Why are online and mobile channels so important to nonprofits today? -- Guiding principles for anytime everywhere -- Advocacy for anytime everywhere -- Fundraising anytime everywhere -- Community building anytime everywhere -- Multichannel strategies in action -- Equipping your organization for anytime everywhere -- Transitioning to anytime everywhere -- Conclusion: disrupting the nonprofit sector.
Note: Includes bibliographical references and index. Summary: "Written for nonprofit staff who say themselves or are asked by others, Email communications, social media, and mobile are important, but how will they help our nonprofit and the issues we work on? Most importantly, how the heck do we integrate and utilize these tools successfully? Is organized to guide readers through the planning and implementation of online multi-channel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time. Offers a practical guide for nonprofits on how to best implement online and social media. Outlines the various types of mobile media and online and when it makes sense to use them. Shows how to build mobile expertise into the staff structure and sell mobile initiatives to the board. Serves as a resource to help nonprofit staff and their boards quickly understand the evolving online landscape and identify and implement the best online channels, strategies, tools, and tactics to help their organizations achieve their missions"-- Provided by publisher.
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Short loan Central Saint Martins
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Short loan Central Saint Martins
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Enhanced descriptions from Syndetics:

Strategies for advocacy, fundraising, and engaging the community

Social Change Anytime Everywhere was written for nonprofit staff who say themselves or are asked by others, "Email communications, social media, and mobile are important, but how will they help our nonprofit and the issues we work on? Most importantly, how the heck do we integrate and utilize these tools successfully?" The book will help answer these questions, and is organized to guide readers through the planning and implementation of online multi-channel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time.

It also serves as a resource to help nonprofit staff and their boards quickly understand the evolving online landscape and identify and implement the best online channels, strategies, tools, and tactics to help their organizations achieve their missions.

Includes bibliographical references and index.

Why are online and mobile channels so important to nonprofits today? -- Guiding principles for anytime everywhere -- Advocacy for anytime everywhere -- Fundraising anytime everywhere -- Community building anytime everywhere -- Multichannel strategies in action -- Equipping your organization for anytime everywhere -- Transitioning to anytime everywhere -- Conclusion: disrupting the nonprofit sector.

"Written for nonprofit staff who say themselves or are asked by others, Email communications, social media, and mobile are important, but how will they help our nonprofit and the issues we work on? Most importantly, how the heck do we integrate and utilize these tools successfully? Is organized to guide readers through the planning and implementation of online multi-channel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time. Offers a practical guide for nonprofits on how to best implement online and social media. Outlines the various types of mobile media and online and when it makes sense to use them. Shows how to build mobile expertise into the staff structure and sell mobile initiatives to the board. Serves as a resource to help nonprofit staff and their boards quickly understand the evolving online landscape and identify and implement the best online channels, strategies, tools, and tactics to help their organizations achieve their missions"-- Provided by publisher.

Table of contents provided by Syndetics

  • Figures and Tables (p. ix)
  • Foreword (p. xi)
  • Preface (p. xiii)
  • Acknowledgments (p. xxi)
  • The Authors (p. xxiii)
  • 1 Why Are Online and Mobile Channels So Important to Nonprofits Today? (p. 1)
  • 2 Guiding Principles for Anytime Everywhere (p. 7)
  • 3 Advocacy Anytime Everywhere (p. 37)
  • 4 Fundraising Anytime Everywhere (p. 77)
  • 5 Community Building Anytime Everywhere (p. 115)
  • 6 Multichannel Strategies in Action (p. 141)
  • 7 Equipping Your Organization for Anytime Everywhere (p. 161)
  • 8 Transitioning to Anytime Everywhere (p. 185)
  • Conclusion: Disrupting the Nonprofit Sector (p. 201)
  • Notes (p. 211)
  • Index (p. 219)

Author notes provided by Syndetics

Allyson Kapin is the cofounder of Rad Campaign, one of the leading Web agencies serving the nonprofit community. She helps nonprofit organizations and political campaigns create dynamic and award-winning Web sites and online marketing, fundraising, and social media campaigns.
Amy Sample Ward is a trainer and speaker focused on technology and social impact who works with nonprofits of all sizes around the world to use technology in their community impact. She is also the membership director at NTEN (Nonprofit Technology Network), a member organization devoted to helping nonprofits use technology strategically.

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