Perception and imaging [electronic resource] : photography - a way of seeing / Richard D. Zakia.

by Zakia, Richard D [author.]Looking glass; EBSCO Publishing (Firm) [supplier.]Looking glass.

Publisher: New York : Focal Press, 2013.Edition: Fourth edition.Description: xx, 400 pages : illustrations (black and white, and colour).ISBN: 0240824687; 9780240824680.Subject(s): Composition (Photography)Looking glass | Visual perceptionLooking glass | Electronic booksLooking glassNote: Previous edition: 2007.Note: Includes bibliographical references and index. Alternative form: 9780240824536Online access: Read this e-book from EBSCO
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Enhanced descriptions from Syndetics:

How do you experience a photograph? What do you want a viewer to feel when they look at your image? Perception and Imaging explains how we see and what we don't see. Relevant psychological principles will help you predict your viewer's emotional reaction to your photographic images, giving you more power, control, and tools for communicating your desired message. Knowing how our minds work helps photographers, graphic designers, videographers, animators, and visual communicators both create and critique sophisticated works of visual art. Benefit from this insight in your work. Topics covered in this book: gestalt grouping, memory and association, space, time, color, contours, illusion and ambiguity, morphics, personality, subliminals, critiquing photographs, and rhetoric.

Previous edition: 2007.

Includes bibliographical references and index.

Author notes provided by Syndetics

Richard Zakia is a 1956 graduate of the Rochester Institute of Technology (RIT). Some of his classmates at the time were Carl Chiarenza, Peter Bunnell, Bruce Davidson, Ken Josephson, Pete Turner and Jerry Uelsmann. Minor White was a member of the faculty and Beaumont Newhall was Adjunct. It was a great and enriching mix. After graduation he was employed as a photographic engineer in the Color Technology Division of Eastman Kodak. During the Sputnik era he decided teaching was his vocation and accepted a position with RIT where he served for 34 years. For a time he was Director of Instructional Research and Development and Chair of the Fine Art Photography Department and graduate program in Imaging Arts. He is a recipient of the Eisenhart Outstanding Teaching Award. Zakia has authored and co-authored thirteen books on photography and perception. He is also the co-editor with Dr. Leslie Stroebel of the third edition (1993) of The Focal Encyclopedia of Photography and a contributor to the fourth edition (2007). His most recent book is Teaching Photography with Dr. Glen Rand.

Other editions of this work

No cover image available Perception and imaging / by Zakia, Richard D. ©2002
No cover image available Perception and imaging : by Zakia, Richard D. ©2007
No cover image available Perception and imaging : by Zakia, Richard D. ©2013

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