Welcome to the creative age [electronic resource] : bananas, business and the death of marketing / Mark Earls.

by Earls, MarkLooking glass; Browns Books for Students [supplier.]Looking glass.

Publisher: Chichester : Wiley, [2002]Description: xii, 276 pages : illustrations, facsimile.ISBN: 0470853018; 9780470853016.Subject(s): Creative ability in businessLooking glass | MarketingLooking glass | Electronic booksLooking glassNote: Includes index. Access restrictions: University of the Arts London identification or other form of authentication may be required.Alternative form: Print version: 9780470844991 Welcome to the creative ageOnline access: Read this e-book from VLeBooks
List(s) this item appears in: BA DAD - essential e-books
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Enhanced descriptions from Syndetics:

This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way through the past and the present to show us the future of business, backed up with insights from sociology and psychology.

Includes index.

University of the Arts London identification or other form of authentication may be required.

Electronic reproduction. Browns Books. Mode of access: World Wide Web.

Table of contents provided by Syndetics

  • Foreword by Adam Morgan
  • Acknowledgements
  • Introduction: Bananas at Dawn
  • Creativity Is Our Inheritance
  • The Glorious Revolution
  • Tsunami
  • Who and How We Are
  • Ideas, Ideas, Ideas
  • All that You Can't Leave Behind (but must). How to Have a Creative Age Idea
  • Interventions - It is What You Do ... Advertising is Not Communication
  • The Shared Enterprise - Putting Purpose-ideas at the Heart of Business
  • A Place You Want to Work in. Us - Together
  • Postscript
  • Endnotes
  • Index

Author notes provided by Syndetics

MARK EARLS is Executive Group Planning Director at Ogilvy London - the UK's largest communications group. Prior to this, he worked at St. Luke's and a number of other London Ad agencies.

Mark is a frequent public speaker and has presented papers on his field of expertise around the world and judged a number of awards competitions. He edited the 1999 APG Creative Planning Awards case studies. He has been vice chair of the UK Account Planning Group and sat on the DTI Foresight Panel for Information, Technology and Communication.

Andrew Jaffe, chair of the US Clio Awards described to Mark as 'one of the London Advertising scene's foremost contrarians'.

Mark lives in North London but dreams of tight lines, off-drives and sunnier climes.

Other editions of this work

No cover image available Welcome to the creative age : by Earls, Mark ©2002