New modernist type / Steven Heller, Gail Anderson.

by Heller, Steven [author.]Looking glass; Anderson, Gail, 1962- [author.]Looking glass.

Publisher: London : Thames & Hudson, 2012.Description: 272 pages : illustrations (black and white, and colour) ; 25 cm.ISBN: 0500241414; 9780500241417.Subject(s): Graphic design (Typography)Looking glass | Modernism (Art)Looking glass | Type and type-foundingLooking glassNote: Includes bibliographical references and index.
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Enhanced descriptions from Syndetics:

A rich sourcebook of ideasfor the most functional oftypographic styles

Classic modern design never goes out of style: it is merely retired or subtly adapted to its given place and time. Having surveyed handwritten, new vintage, and new ornamental tendencies in type and lettering, graphic-design guru Steven Heller now turns his encyclopedic gaze on Modernism. New Modernist Type reveals how a graphic language of simplicity and economy has impacted contemporary design. Hundreds of examples by international designers are grouped into three thematic chapters: Old Modern (when the machine age influenced graphic design), Playful Modern (wit, humor, and transformation), and Meta Modern (typography as icon and symbol). An historical introduction places today's tendencies in context, and the reference section features a list of designers' websites.

Includes bibliographical references and index.

Reviews provided by Syndetics


This very visual book rounds off a series on typefaces by Heller and Anderson (both, School of Visual Arts, New York) that includes New Vintage Type (2007) and New Ornamental Type (CH, Oct'10, 48-0662). More than 650 color illustrations show the difference between old modern, playful modern, and meta modern (the authors' distinctions). Many people can easily recognize modern typefaces, which evolved during the 20th century. Think Helvetica or Univers--stark and simple. But modernist type has evolved in the 21st century. Be it a book cover or jacket, advertisement, poster, magazine spread, or packaging, today's graphic designers pay homage to it, riffing on the traditional, modern typefaces and showing remarkable creativity. This background contributes to making this volume fun, clever, and inspiring to browse. Each entry is illustrated and includes a title, if available (otherwise, the client's name); a very brief description of the piece's purpose; the name of the design firm; designer, illustrator, and/or art director; the client; and the primary fonts used. The volume is meant to inspire designers. It has only a short bibliography, and indexes only the contributing designers and studios, omitting contact information. Summing Up: Recommended. Professionals/practitioners, two-year technical program students, and general readers. N. J. Quinlan Nova Southeastern University

Author notes provided by Syndetics

Steven Heller is senior Art Director for the New York Times & author of over seventy books on art, culture, & design.

He lives in New York City.

(Bowker Author Biography)