Design for emotion [electronic resource] / Trevor van Gorp, Edie Adams.

by Van Gorp, TrevorLooking glass; Adams, EdieLooking glass; ProQuest (Firm) [supplier.]Looking glass; EBSCO Publishing (Firm) [supplier.]Looking glass.

Publisher: San Francisco, Calif. : Morgan Kaufmann, 2012.Description: 1 online resource (xvi, 217 pages) : colour illustrations, colour portraits.ISBN: 0123865328; 9780123865328.Subject(s): Design -- Psychological aspects | Electronic booksLooking glass
Contents:
Chapter 1 -- Why Design for Emotion? Chapter 2 -- What is Emotion? Chapter 3 -- Why Design for Emotion? Chapter 4 -- Where Do We Design for Emotion? Chapter 5 -- How Do I Design for Emotion? Chapter 6 -- Interviews on Designing Emotion.
Note: Includes bibliographical references and index. Summary: Design for Emotion introduces you to the why, what, when, where and how of designing for emotion. Improve user connection, satisfaction and loyalty by incorporating emotion and personality into your design process. The conscious and unconscious origins of emotions are explained, while real-world examples show how the design you create affects the emotions of your users. This isn't just another design theory book - it's imminently practical. Design for Emotion introduces the A.C.T. Model (Attract/Converse/Transact) a tool for helping designers create designs that intentionally trigger emotional responses. This book offers a way to harness emotions for improving the design of products, interfaces and applications while also enhancing learning and information processing. Design for Emotion will help your designs grab attention and communicate your message more powerfully, to more people. Provides a simple and effective model for understanding and applying emotional considerations to your designs. Explains why designing for emotion improves users' relationships with your product. Offers extensive examples from the world of product and interface design.Alternative form: Print version: 012386531X; Print version: 9780123865311Online access: Read this e-book from EBSCO
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Enhanced descriptions from Syndetics:

Design for Emotion introduces you to the why, what, when, where and how of designing for emotion. Improve user connection, satisfaction and loyalty by incorporating emotion and personality into your design process. The conscious and unconscious origins of emotions are explained, while real-world examples show how the design you create affects the emotions of your users.

This isn't just another design theory book - it's imminently practical. Design for Emotion introduces the A.C.T. Model (Attract/Converse/Transact) a tool for helping designers create designs that intentionally trigger emotional responses. This book offers a way to harness emotions for improving the design of products, interfaces and applications while also enhancing learning and information processing. Design for Emotion will help your designs grab attention and communicate your message more powerfully, to more people.

Explains the relationship between emotions and product personalities Details the most important dimensions of a product's personality Examines models for understanding users' relationships with products Explores how to intentionally design product personalities Provides extensive examples from the worlds of product, web and application design Includes a simple and effective model for creating more emotional designs

Includes bibliographical references and index.

Chapter 1 -- Why Design for Emotion? Chapter 2 -- What is Emotion? Chapter 3 -- Why Design for Emotion? Chapter 4 -- Where Do We Design for Emotion? Chapter 5 -- How Do I Design for Emotion? Chapter 6 -- Interviews on Designing Emotion.

Design for Emotion introduces you to the why, what, when, where and how of designing for emotion. Improve user connection, satisfaction and loyalty by incorporating emotion and personality into your design process. The conscious and unconscious origins of emotions are explained, while real-world examples show how the design you create affects the emotions of your users. This isn't just another design theory book - it's imminently practical. Design for Emotion introduces the A.C.T. Model (Attract/Converse/Transact) a tool for helping designers create designs that intentionally trigger emotional responses. This book offers a way to harness emotions for improving the design of products, interfaces and applications while also enhancing learning and information processing. Design for Emotion will help your designs grab attention and communicate your message more powerfully, to more people. Provides a simple and effective model for understanding and applying emotional considerations to your designs. Explains why designing for emotion improves users' relationships with your product. Offers extensive examples from the world of product and interface design.

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