Visual research [electronic resource] : an introduction to research methodologies in graphic design / Ian Noble, Russell Bestley ; foreword by Ellen Lupton.

by Noble, Ian, 1960-2013Looking glass; Bestley, RussellLooking glass; Browns Books for Students [supplier.]Looking glass.

Series: Required reading rangeCourse reader: Publisher: Lausanne ; AVA Academia, [2011]Edition: Second edition.Description: 224 pages : illustrations (chiefly colour).ISBN: 2940447268; 9782940447268.Subject(s): Graphic arts -- Research -- Methodology | Electronic booksLooking glassNote: Previous edition: 2005.Note: Includes bibliographical references and index. Access restrictions: University of the Arts London identification or other form of authentication may be required.Alternative form: Print version: 9782940411603 Visual researchOnline access: Read this e-book from VLeBooks
List(s) this item appears in: MA GB&I | BA DAD - essential e-books
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Enhanced descriptions from Syndetics:

Visual Research: An Introduction to Research Methodologies in Graphic Design (second edition) is a guide to the practice of researching for graphic design projects. This book explains the key terms and theories that underlie design research; examining the importance of audience, communication theory, semiotics and semantics. It features a range of case studies that demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process. This edition also includes 12 new international case studies, end of chapter exercises, a new chapter on Visual Grammar and a foreword by Ellen Lupton, an internationally renowned graphic designer, writer, curator and educator.

Previous edition: 2005.

Includes bibliographical references and index.

University of the Arts London identification or other form of authentication may be required.

Electronic reproduction. Browns Books. Mode of access: World Wide Web.

Author notes provided by Syndetics

Ian Noble has worked as an editorial designer and design writer. He is now director of research and postgraduate programs within the School of Graphic Design at the London College of Communication, UK. Russell Bestley recently completed a PhD on the second generation of UK punk and graphic design. He is a senior lecturer at the London College of Communication, UK.

Other editions of this work

No cover image available Visual research : by Noble, Ian, ©2005
No cover image available Visual research : by Noble, Ian, ©2011

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