The production manual [electronic resource] : a graphic design handbook / Gavin Ambrose and Paul Harris.

by Ambrose, GavinLooking glass; Harris, Paul, (Paul Arthur), 1971-; Browns Books for Students [supplier.]Looking glass.

Publisher: Lausanne : AVA Academia, [2008]Description: 191 pages : illustrations (chiefly colour).ISBN: 2940439591; 9782940439591.Subject(s): Graphic design (Typography)Looking glass | Electronic booksLooking glassNote: Includes index. Access restrictions: University of the Arts London identification or other form of authentication may be required.Alternative form: Print version: The production manualOnline access: Read this e-book from VLeBooks
List(s) this item appears in: BA DAD - essential e-books
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Enhanced descriptions from Syndetics:

The Production Manual: A Graphic Design Handbook provides readers with the practical expertise necessary to print and produce creative work.This hands-on guide allows graphic design students to apply the knowledge acquired during their course. Essential production methods are covered in detail, with clear descriptions of the various technical processes involved in design for print, exhibition stands, packaging and signage.The book tackles issues such as image resolution, printing techniques and platemaking, and demonstrates how to achieve difficult effects such as duotones and halftones. The text is supported throughout by examples of work taken from the best of contemporary design.

Includes index.

University of the Arts London identification or other form of authentication may be required.

Electronic reproduction. Browns Books. Mode of access: World Wide Web.

Author notes provided by Syndetics

Gavin Ambrose is a practising graphic designer whose client base includes the arts sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging. Paul Harris is a freelance writer, journalist and editor. Paul writes for international magazines and journals in London and New York. He is a co-author and collaborator on books about packaging design and design principles.

Other editions of this work

No cover image available The production manual : by Ambrose, Gavin ©2008