The fundamentals of typography [electronic resource] / Gavin Ambrose, Paul Harris.

by Ambrose, GavinLooking glass; Harris, PaulLooking glass; Browns Books for Students [supplier.]Looking glass.

Publisher: Lausanne : AVA Academia, [2011]Edition: Second edition.Description: 192 pages : illustrations (chiefly colour).ISBN: 2940447241; 9782940447244.Subject(s): Graphic design (Typography)Looking glass | PrintingLooking glass | Electronic booksLooking glassNote: Previous edition: 2006.Note: Includes bibliographical references and index. Access restrictions: University of the Arts London identification or other form of authentication may be required.Alternative form: Print version: 9782940411764 The fundamentals of typographyOnline access: Read this e-book from VLeBooks
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Enhanced descriptions from Syndetics:

The Fundamentals of Typography (Second Edition) introduce the fundamental principles of typographic theory and practice. It covers a wide range of subjects, including the history of typography, typographic detailing and the use of creative typography across a range of media. Packed with clear explanations, expanded illustrations and historical and contemporary examples from leading practitioners around the world. The second edition includes considerable new and revised content from the authors, including new case studies and student exercises.

Previous edition: 2006.

Includes bibliographical references and index.

University of the Arts London identification or other form of authentication may be required.

Electronic reproduction. Browns Books. Mode of access: World Wide Web.

Reviews provided by Syndetics

CHOICE Review

This second edition (1st ed., 2006), beautifully designed by Ambrose, is updated in both content and images. The book serves as a "source of typographical information with which informed design choices can be made" and also can serve as a textbook for design students. Included is a quick overview of the history of typography, type and design terminology, measuring systems, the use of different letterforms, and how to do layouts of single words and text. Numerous illustrations of the use of type in design--from books to architecture--are featured. Each chapter comes with a case study and a typographic assignment. This book stands out from other typography or design books because of a certain European "cool" or hip factor. Ambrose is a practicing graphic designer who has done work for Elle and Christie's, and coauthor Harris has written widely on graphic design. This volume is as current as it can be, given the dizzying changes in technology and the evolving platforms for delivering text. Summing Up: Recommended. Lower-level undergraduates, two-year technical program students, practitioners, and general readers. N. J. Quinlan Nova Southeastern University

Author notes provided by Syndetics

Gavin Ambrose is a practising graphic designer. His current commercial practice includes clients from the arts sector, publishers and advertising agencies. Paul Harris is a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic.

Other editions of this work

No cover image available The fundamentals of typography / by Ambrose, Gavin ©2006
No cover image available The fundamentals of typography / by Ambrose, Gavin ©2011
No cover image available The fundamentals of typography by Ambrose, Gavin ©2006

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