Art of the deal : contemporary art in a global financial market / Noah Horowitz.

by Horowitz, Noah, 1979-Looking glass.

Publisher: Princeton, N.J. ; Princeton University Press, [2011]Description: xxii, 361 pages : illustrations ; 25 cm.ISBN: 9780691148328.Other title: Contemporary art in a global financial market.Subject(s): Art as an investmentLooking glass | Art -- Economic aspectsLooking glass | Art -- MarketingLooking glassNote: Includes bibliographical references and index.
Item type Home library Collection Class number Status Date due Barcode Item reservations
Short loan Central Saint Martins
Main collection
Printed books 706.9 HOR (Browse shelf (Opens below)) Issued 29/11/2021 54193585
Long loan Chelsea College of Arts
Main collection
Printed books 704.94938 HOR (Browse shelf (Opens below)) Issued 07/12/2021 54160187
Total reservations: 1

Enhanced descriptions from Syndetics:

Art today is defined by its relationship to money as never before. Prices of living artists' works have been driven to unprecedented heights, conventional boundaries within the art world have collapsed, and artists now think ever more strategically about how to advance their careers. Artists no longer simply make art, but package, sell, and brand it.


Noah Horowitz exposes the inner workings of the contemporary art market, explaining how this unique economy came to be, how it works, and where it's headed. He takes a unique look at the globalization of the art world and the changing face of the business, offering the clearest analysis yet of how investors speculate in the market and how emerging art forms such as video and installation have been drawn into the commercial sphere.


By carefully examining these developments against the backdrop of the deflation of the contemporary art bubble in 2008, Art of the Deal is a must-read book that demystifies collecting and investing in today's art market.

Includes bibliographical references and index.

Table of contents provided by Syndetics

  • List of Illustrations (p. xi)
  • Preface (p. xiii)
  • Acknowledgments (p. xix)
  • Notes on Sources (p. xxi)
  • Introduction (p. 1)
  • Chapter 1 Video Art (p. 26)
  • Chapter 2 Experiential Art (p. 87)
  • Chapter 3 Art Investment Funds (p. 143)
  • Conclusion (p. 188)
  • Appendix A Record Prices for Video Art at Auction, December 2009 (p. 215)
  • Appendix B The Film and Video Collections of Tate and the Whitney Museum of American Art (p. 218)
  • Appendix C Art Investment Fund Universe (p. 257)
  • Notes (p. 281)
  • Selected Bibliography (p. 331)
  • Index (p. 349)

Author notes provided by Syndetics

Noah Horowitz received his PhD from the Courtauld Institute of Art, London, and currently lives in New York, where he is a member of the faculty of the Sotheby's Institute of Art and managing director of the Armory Show.

Other editions of this work

No cover image available Art of the deal : by Horowitz, Noah, ©2014
No cover image available Art of the deal : by Horowitz, Noah, ©2014

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