The fundamentals of typography [electronic resource] / Gavin Ambrose and Paul Harris.

by Ambrose, GavinLooking glass; Harris, Paul, (Paul Arthur), 1971-; Browns Books for Students [supplier.]Looking glass.

Publisher: Lausanne ; AVA Academia, 2006.Description: 175 pages : illustrations (chiefly colour).ISBN: 2940439974; 9782940439973.Subject(s): Graphic design (Typography)Looking glass | PrintingLooking glass | Electronic booksLooking glassNote: Includes index.Access restrictions: University of the Arts London identification or other form of authentication may be required.Alternative form: Print version: 9782940373451 The fundamentals of typographyOnline access: Read this e-book from VLeBooks
List(s) this item appears in: Communication Design e-book ideas
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Enhanced descriptions from Syndetics:

The Fundamentals of Typography offers an incisive guide to typographic theory and practice.Subjects include an introduction to the history of typography, the practice of typographic detailing, and font generation for print and web. The book demonstrates the power and variety of typography. Basic principles are presented through detailed explanations, expanded illustrations, case studies, and reference material from leading design studios around the world.A sound understanding of type history and classification facilitates controlled, intelligent and thoughtful type usage, across a range of media. This book builds upon these principles and will become an invaluable reference for creatives and designers.

Includes index.

University of the Arts London identification or other form of authentication may be required.

Electronic reproduction. Browns Books. Mode of access: World Wide Web.

Author notes provided by Syndetics

Gavin Ambrose is a practising graphic designer whose client base includes the arts sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging. Paul Harris studied at the London College of Communication and has gone on to become a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.

Other editions of this work

No cover image available The fundamentals of typography / by Ambrose, Gavin ©2006
No cover image available The fundamentals of typography / by Ambrose, Gavin ©2011
No cover image available The fundamentals of typography by Ambrose, Gavin ©2011

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