This means this, this means that : a user's guide to semiotics / Sean Hall.

by Hall, SeanLooking glass.

Publisher: London : Laurence King, 2012.Edition: Second edition.Description: 192 pages : illustrations (chiefly colour) ; 26 cm.ISBN: 9781856697354.Subject(s): SemioticsLooking glass | Signs and symbolsLooking glassNote: Previous ed.: 2007.Note: Includes bibliographical references. Alternative form: Electronic version: This means this, this means that : a user's guide to semiotics 9781780672137
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Enhanced descriptions from Syndetics:

Semiotics is the theory of signs, and reading signs is a part of everyday life: from road signs that point to a destination, to smoke that warns of fire, to the symbols buried within art and literature. Semiotic theory can, however, seem mysterious and impenetrable. This introductory book decodes that mystery using visual examples instead of abstract theory. Read straight through or dipped into regularly, this book provides practical examples of how meaning is made in contemporary culture.

Previous ed.: 2007.

Includes bibliographical references.

Table of contents provided by Syndetics

  • Introduction (p. 5)
  • Acknowledgments (p. 20)
  • 1 Signs and Signing (p. 21)
  • Signifier and Signified (p. 23)
  • Sign (p. 25)
  • Icon (p. 27)
  • Index (p. 29)
  • Symbol (p. 31)
  • Sender (p. 33)
  • Intention (p. 35)
  • Message (p. 37)
  • Transmission (p. 39)
  • Noise (p. 41)
  • Receiver (p. 43)
  • Destination (p. 45)
  • Feedback (p. 47)
  • 2 Ways of Meaning (p. 49)
  • Simile (p. 51)
  • Metaphor (p. 53)
  • Metonym (p. 55)
  • Synecdoche (p. 57)
  • Irony (p. 59)
  • Lies (p. 61)
  • Impossibility (p. 63)
  • Depiction (p. 65)
  • Representation (p. 67)
  • 3 Conceptual Structures (p. 69)
  • Truth and Falsity (p. 71)
  • Sameness and Difference (p. 73)
  • Wholes and Parts (p. 75)
  • Subjectivity and Objectivity (p. 77)
  • Appearance and Reality (p. 79)
  • Continuity and Discontinuity (p. 81)
  • Sense and Reference (p. 83)
  • Meaningful and Meaningless (p. 85)
  • Problem and Solution (p. 87)
  • 4 Visual Structures (p. 89)
  • Viewer and Image (p. 91)
  • Ideal and Real (p. 93)
  • Given and New (p. 95)
  • Center and Margin (p. 97)
  • Foreground and Background (p. 99)
  • Proximity and Presence (p. 101)
  • Before and After (p. 103)
  • Past, Present, and Future (p. 105)
  • Fast and Slow (p. 107)
  • 5 Textual Structures (p. 109)
  • Readers and Texts (p. 111)
  • Words and Images (p. 113)
  • Functions (p. 115)
  • Forms (p. 117)
  • Placing (p. 119)
  • Prominence (p. 121)
  • Voices (p. 123)
  • Intertextuality and Intratextuality (p. 125)
  • Paratext and Para language (p. 127)
  • 6 Matters of Interpretation (p. 129)
  • Concepts and Conceptions (p. 131)
  • Connotation and Denotation (p. 133)
  • Langue and Parole (p. 135)
  • Combinations and Substitutions (p. 137)
  • Tokens and Types (p. 139)
  • Rule-following (p. 141)
  • Conventions (p. 143)
  • Classifications (p. 145)
  • Understanding and Misunderstanding (p. 147)
  • 7 Framing Meaning (p. 149)
  • Semantic Units (p. 151)
  • Genres (p. 153)
  • Styles (p. 155)
  • Stereotypes (p. 157)
  • Institutions (p. 159)
  • Ideologies (p. 161)
  • Discourses (p. 163)
  • Myths (p. 165)
  • Paradigms (p. 167)
  • 8 Stories and Storytelling (p. 169)
  • Fact and Fiction (p. 171)
  • Narratives (p. 173)
  • Legends (p. 175)
  • Characters and Personas (p. 177)
  • Viewpoints (p. 179)
  • Mysteries (p. 181)
  • Tensions (p. 183)
  • Turning points (p. 185)
  • Resolutions (p. 187)
  • Conclusion (p. 189)
  • Bibliography (p. 190)
  • Picture Credits (p. 192)

Author notes provided by Syndetics

Sean Hall is Deputy Head of Department and Leader in Contextual. Studies in the Department of Design at Goldsmiths College, University of London. He was formerly a lecturer in Philosophy at Balliol College, Oxford. As a practicing artist, he has exhibited at the VA, the Royal Academy, and the Whitechapel Gallery.

Other editions of this work

No cover image available This means this, this means that : by Hall, Sean ©2007
No cover image available This means this, this means that by Hall, Sean ©2012

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