The fundamentals of typography / Gavin Ambrose, Paul Harris.

by Ambrose, GavinLooking glass; Harris, PaulLooking glass.

Publisher: Lausanne ; AVA Academia, 2011.Edition: Second edition.Description: 192 pages : illustrations (chiefly colour) ; 23 cm.ISBN: 294041176X; 9782940411764.Subject(s): Graphic design (Typography)Looking glass | PrintingLooking glassNote: Previous ed.: 2006.Note: Includes bibliographical referenes (page [200]) and index. Alternative form: 9782940447244 (e-book)
Item type Home library Collection Class number Status Date due Barcode Item reservations
Short loan Camberwell College of Arts
Main collection
Printed books 655.24 AMB (Browse shelf (Opens below)) Available 54183930
Short loan Central Saint Martins
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Printed books 686.22 AMB (Browse shelf (Opens below)) Available 54155631
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Enhanced descriptions from Syndetics:

The Fundamentals of Typography (Second Edition) introduce the fundamental principles of typographic theory and practice. It covers a wide range of subjects, including the history of typography, typographic detailing and the use of creative typography across a range of media. Packed with clear explanations, expanded illustrations and historical and contemporary examples from leading practitioners around the world. The second edition includes considerable new and revised content from the authors, including new case studies and student exercises.

Previous ed.: 2006.

Includes bibliographical referenes (page [200]) and index.

Reviews provided by Syndetics

CHOICE Review

This second edition (1st ed., 2006), beautifully designed by Ambrose, is updated in both content and images. The book serves as a "source of typographical information with which informed design choices can be made" and also can serve as a textbook for design students. Included is a quick overview of the history of typography, type and design terminology, measuring systems, the use of different letterforms, and how to do layouts of single words and text. Numerous illustrations of the use of type in design--from books to architecture--are featured. Each chapter comes with a case study and a typographic assignment. This book stands out from other typography or design books because of a certain European "cool" or hip factor. Ambrose is a practicing graphic designer who has done work for Elle and Christie's, and coauthor Harris has written widely on graphic design. This volume is as current as it can be, given the dizzying changes in technology and the evolving platforms for delivering text. Summing Up: Recommended. Lower-level undergraduates, two-year technical program students, practitioners, and general readers. N. J. Quinlan Nova Southeastern University

Author notes provided by Syndetics

Gavin Ambrose is a practising graphic designer. His current commercial practice includes clients from the arts sector, publishers and advertising agencies. Paul Harris is a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic.

Other editions of this work

No cover image available The fundamentals of typography / by Ambrose, Gavin ©2006
No cover image available The fundamentals of typography by Ambrose, Gavin ©2006
No cover image available The fundamentals of typography by Ambrose, Gavin ©2011

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