Visual methodologies : an introduction to researching with visual materials / Gillian Rose.

by Rose, Gillian, 1962- [author.]Looking glass.

Publisher: London ; SAGE, 2012.Edition: Third edition.Description: xx, 386 pages : illustrations (some colour) ; 25 cm.ISBN: 9780857028877; 0857028871; 9780857028884; 085702888X.Subject(s): Visual communicationLooking glass | Visual literacyLooking glassNote: Includes bibliographical references (pages [354]-375) and index. Summary: Comprehensively revised and updated, this edition provides a critical introduction to the study and interpretation of visual culture.
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Enhanced descriptions from Syndetics:

"If you need to carry out research into visuals then Rose′s book provides straight forward practical assistance for how to do so... She explains clearly how we can deal with the visual from diverse approaches such as content analysis, semiotics, psychoanalysis and discourse analysis, all explained carefully, using examples, in terms of the stages of a research project."- David Machin, Cardiff University"The authoritative introductory text on the methods of visual research. Conveying the richness and excitement of visual culture research, Rose expertly navigates across a range of methodologies, explaining in detail their particular usefulness and limitations through practical examples."- Julie Doyle, University of Brighton"A welcome overview of the state of the field. Visual Methodologies succeeds both as an introductory text, certain to be widely adopted in the classroom, and as a sophisticated refresher course for those who have followed the rapid maturation of this remarkable interdisciplinary discourse- Martin Jay, University of California, BerkeleyWith over 25,000 copies sold worldwide, Gillian Rose′s book is the bestselling critical introduction to the study and analysis of visual culture. Each chapter provides a rigorous examination and demonstration of an individual methodology, with case studies, colour images, suggested further reading and visual examples throughout. Reflecting changes in the way society consumes and creates its visual content, the updated Third Edition includes: A companion website featuring additional examples of digital media, social media, and moving images. Visit www.sagepub.co.uk/rose An additional chapter and expanded coverage on social and new media, and more information on the mass media in general (TV, print and broadcasting) An expanded focus on how each method can be used in relation to a range of different visual materials A new chapter on how to use visual materials for research and the presentation of research findings. A now classic text, the book will be used by undergraduates, postgraduates, researchers and academics looking to understand and clearly grasp the complex debates and ideas in visual analysis and interpretation.

Includes bibliographical references (pages [354]-375) and index.

Comprehensively revised and updated, this edition provides a critical introduction to the study and interpretation of visual culture.

Table of contents provided by Syndetics

  • Preface: introducing the third edition of this book
  • About the companion website
  • 1 Researching with Visual Materials: a Brief Survey
  • An introductory survey of 'the visual'
  • Understanding the social effects of visual materials
  • Three criteria for a critical visual methodology
  • Summary
  • Further Reading
  • 2 Towards a Critical Visual Methodology
  • The three sites of production, the image itself and its audiencing
  • The site of production
  • The site of the image
  • The site of audiencing
  • Summary
  • Further Reading
  • 3 How to Use This Book
  • Reading this book selectively on the basis of sites and modalities
  • Reading this book selectively on the basis of having found some images
  • Why you should also read books other than this one
  • How each chapter works
  • a quick word on finding your images
  • Another quick word, on referencing and reproducing your images
  • On the companion website
  • 4 'The Good Eye': Looking at Pictures Using Compositional Interpretation
  • Compositional interpretation: an introduction
  • Doing compositional interpretation: technologies and the production of the image
  • Doing compositional interpretation: the compositionality of the image itself
  • Compositional interpretation: an assessment
  • Summary
  • Further reading
  • On the companion website
  • 5 Content Analysis: Counting What You (Think You) See
  • Content analysis: an introduction
  • Four steps to content analysis
  • Content analysis: an assessment
  • Summary
  • Further reading
  • On the companion website
  • 6 Semiology: Laying Bare the Prejudices beneath the Smooth Surface of the Beautiful
  • Semiology: an introduction
  • Choosing images for a semiological study
  • The sign and its meaning-making processes in mainstream semiology
  • Making meaning socially: social semiotics
  • Semiology: an assessment
  • Summary
  • Further reading
  • On the companion website
  • 7 Psychoanalysis: Visual Culture, Visual Pleasure, Visual Disruption
  • Psychoanalysis and visuality: an introduction
  • a longer introduction to psychoanalysis and visuality: subjectivity, sexuality and the unconscious
  • How is sexual difference visual 1: watching movies with Laura Mulvey
  • How is sexual difference visual 2: from the fetish to masquerade
  • From the voyeuristic gaze to the Lacanian Gaze: other ways of seeing
  • From the disciplines of subjection to the possibilities of fantasy
  • Queer looks
  • Reflexivity
  • Psychoanalysis and visuality: an assessment
  • Summary
  • Further reading
  • On the companion website
  • 8 Discourse Analysis: Text, Intertextuality, Context
  • Discourse and visual culture: an introduction
  • An introduction to discourse analysis I and discourse analysis II
  • Finding your sources for a discourse analysis I
  • Discourse analysis I: the production and rhetorical organisation of discourse
  • Discourse analysis I and reflexivity
  • Discourse analysis I: an assessment
  • Summary
  • Further reading
  • On the companion website
  • 9 Discourse Analysis II: Institutions and Ways of Seeing
  • Another introduction to discourse and visual culture
  • Finding your sources for discourse analysis II
  • The apparatus of the gallery and the museum
  • The technologies of the gallery and museum
  • The visitor
  • Discourse analysis II: an assessment
  • Summary
  • Further reading
  • On the companion website
  • 10 To Audience Studies and beyond: Ethnographies of Television Audiences, Fans and Users
  • Audience studies: an introduction
  • Audiences, fans and users
  • Audience studies researching audiences and fans
  • Ethnographies of visual objects
  • Ethnographic studies of audiencing: an assessment
  • Summary
  • Further reading
  • On the companion website
  • 11 Making Photographs as Part of a Research Project: Photo-Documentation, Photo-Elicitation and Photo-Essays
  • Making photographs as part of a research project: an introduction
  • Photo-documentation
  • Photo-elicitation
  • Photo-essays
  • Making photographs as part of a research project: an assessment
  • Summary
  • Further reading
  • On the companion website
  • 12 Ethics and Visual Research Methods
  • An introduction to research ethics and visual materials
  • Consent, anonymity, copyright
  • Consent
  • Anonymity
  • Copyright
  • Conclusions: ethics, visual research and contemporary visual culture
  • Summary
  • Further reading
  • On the companion website
  • 13 Visual Methodologies: a Review
  • Introduction
  • Sites, modalities and methods
  • Mixing methods
  • Useful reading on various visual materials
  • References
  • List of key terms

Other editions of this work

No cover image available Visual methodologies : by Rose, Gillian, ©2007
No cover image available Visual methodologies : by Rose, Gillian, ©2001
No cover image available Visual methodologies : by Rose, Gillian, ©2001

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