Managing innovation, design and creativity [electronic resource] / Bettina von Stamm.

by Von Stamm, BettinaLooking glass; Browns Books for Students [supplier.]Looking glass.

Publisher: Chichester : Wiley, 2003.Description: xii, 429 pages.ISBN: 9780470868195.Other title: Managing innovation, design & creativity.Subject(s): Creative ability in businessLooking glass | Technological innovationsLooking glass | Electronic booksLooking glassNote: Published in association with Design Council.Note: Includes bibliographical references and index. Access restrictions: University of the Arts London identification or other form of authentication may be required.Alternative form: Print version: 9780470847084 Managing innovation, design and creativityOnline access: Read this e-book from VLeBooks
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Enhanced descriptions from Syndetics:

Managing Innovation, Design and Creativity is an exciting new book published in collaboration with the London-based Design Council. The Design Council has commissioned Bettina von Stamm of London Business School to write a collection of case studies that develop the themes of innovation, design and creativity. The book is built around a collection of 10 case studies, drawn from both manufacturing and service sectors, and includes additional chapters discussing key themes and concepts developed in the cases. The findings are invaluable reading for students and practitioners. Develops an integrative approach to innovation, creativity and design, and shows how these topics fit together   - identifies tools and techniques that will help improve an organization's effectiveness Provides a collection of substantive case studies drawn from both service (e.g. BBC and Bank of Scotland) and manufacturing (e.g. Black & Decker and GKN) sectors, that are supported by expert commentaries Case teaching notes and other resources are provided on a supporting web site:   www.wiley.co.uk/vonstamm

Published in association with Design Council.

Includes bibliographical references and index.

University of the Arts London identification or other form of authentication may be required.

Electronic reproduction. Browns Books. Mode of access: World Wide Web.

Table of contents provided by Syndetics

  • Introduction
  • Acknowledgements
  • 1 What are Innovation, Creativity and Design?
  • Innovation
  • Creativity
  • Design
  • Reading suggestions
  • 2 Innovation = Creativity and Commercialization
  • Case Study 1: BBC's Walking with Dinosaurs
  • How it all started
  • Selling the idea - Phase I
  • Selling the idea - Phase II
  • The development and its challenges
  • Working with BBC Global Brand Management
  • Questions
  • Appendix I Meet the dinosaurs
  • Appendix II Stages of the animation process
  • Appendix III Excerpt from brand guide
  • Appendix IV Awards as of 30th October 2001
  • 3 Structured Processes for Developing New Products
  • The evolution of the new product development process
  • The stage-gate process
  • Development funnel and product portfolio management
  • The role of the project leader
  • Reading suggestions
  • 4 A Note on Globalization
  • Myth or reality?
  • Definitions
  • Enablers and drivers of globali zation
  • Advantages of global innovation
  • The flipside of the coin
  • Obstacles to global innovation
  • What does global mean in the context of new product development?
  • What to consider when going global
  • Summary
  • Reading suggestions
  • 5 Innovation and Branding for the Web
  • Case Study 2: ihavemoved.com - A
  • What next?
  • The starting point
  • Market opportunity and competition
  • From idea to reality
  • Value proposition
  • The revenue model
  • Looking for funding
  • Putting the money to work
  • The need to accelerate growth
  • Questions
  • Appendix I Background to the four founders
  • 6 Strategy - Emergent or Planned, and Other Issues
  • Strategy - planned or emergent?
  • Strategy and innovation
  • Useful concepts and frameworks for strategy development
  • Design and strategy
  • Reading suggestions
  • 7 Branding and Innovation
  • What is a brand?
  • Brands and innovation - a closer look
  • Brands and the web
  • Reading suggestions
  • 8 The Value of Market Research
  • Case Study 3: Black & Decker's Quattro
  • If I only had time. . .
  • A new consumer trend
  • Black & Decker - the company
  • Developing concept and prototype
  • Questions
  • Appendix I Company history
  • Appendix II Capital appropriation request summary extracts
  • 9 Approaches to Market Research
  • What is it about market research?
  • Traditional approaches to market research
  • The future
  • Reading suggestions
  • 10 A Note on Teams
  • Team composition
  • Reading suggestions
  • 11 Collaboration - Innovation in Manufacturing
  • Case Study 4: The Lotus Elise
  • The philosophy behind Lotus and the Elise
  • Conception and concept
  • Chassis development
  • Getting approval
  • The market and results
  • The future
  • Questions
  • 12 The Role of Prototypes
  • Why use prototypes?
  • Problems with prototypes
  • What prototype?
  • Reading suggestions
  • 13 Collaborating for Innovation
  • Some background
  • Reasons for, and benefits of, collaboration
  • What gets in the way of collaboration?
  • How to make collaboration work
  • Reading suggestions
  • 14 Innovation and Industry Context
  • Case Study 5: Roche-Saquinavir
  • 1995 - a new class of HIV antiviral
  • Moving into HIV drug research - the situation in 1986
  • Development - from test tube to mass production
  • Clinical trials and introduction
  • Questions

Author notes provided by Syndetics

Bettina von Stamm is based at London Business School where she is responsible for the running of the Innovation Exchange -- a networking initiative that offers a leading collection of resources, data, commercial information, practical advice and support relating to innovation across all fields. Bettina has a first degree in architecture and town planning, an MBA and a PhD from London Business School.

Other editions of this work

No cover image available Managing innovation, design and creativity / by Von Stamm, Bettina ©2008

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