Product innovation and technology strategy / Robert G. Cooper, Scott J. Edgett.

by Cooper, Robert G. (Robert Gravlin), 1943-Looking glass; Edgett, Scott JLooking glass.

Publisher: [Place of publication not identified] : Product Development Institute, [2009]Description: 260 pages : illustrations ; 23 cm.ISBN: 1439252246; 9781439252246.Subject(s): New products -- ManagementLooking glass | New products -- MarketingLooking glass | Product managementLooking glassNote: Includes bibliographical references (pages 243-253) and index.
Item type Home library Collection Class number Status Date due Barcode Item reservations
Long loan London College of Fashion
Main collection
Printed books 658.575 COO (Browse shelf (Opens below)) Issued 10/01/2022 54138241
Short loan London College of Fashion
Main collection
Printed books 658.575 COO (Browse shelf (Opens below)) Available 54138246
Total reservations: 0

Enhanced descriptions from Syndetics:

Backed by years of rigorous academic research and industry experience, this book brings together the salient points of effective product innovation, strategic management, and innovation governance. In this book, two of the world's foremost experts, Dr. Robert G. Cooper and Dr. Scott J. Edgett, take you step-by-step through the critical phases of developing your own product innovation strategy -- a master plan for your business's entire new product effort. No other business authors give you this kind of uncomplicated narrative, informed by significant industry experience and with examples of outside-the-box thinking. This is your guide to setting your company up for dominance in the marketplace.

Includes bibliographical references (pages 243-253) and index.

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