Basics Design 08: Design Thinking [electronic resource] / Gavin Ambrose, Paul Harris.

by Ambrose, GavinLooking glass; Harris, PaulLooking glass; Browns Books for Students [supplier.]Looking glass.

Series: Basics design: Publisher: Lausanne ; AVA Academia, [2010]Description: 199 pages : illustrations (chiefly colour).ISBN: 9782940439386.Subject(s): Creation (Literary, artistic, etc.)Looking glass | Graphic artsLooking glass | Graphic design (Typography)Looking glass | Graphic arts -- Decision making | Graphic design (Typography) -- Decision making | Electronic booksLooking glassNote: Includes bibliographical references. Access restrictions: University of the Arts London identification or other form of authentication may be required.Alternative form: Print version: 9782940411177 Basics Design 08: Design ThinkingOnline access: Read this e-book from VLeBooks
List(s) this item appears in: BA Design Management - essential e-books
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Enhanced descriptions from Syndetics:

Basics Design 08: Design Thinking is an introduction to the process of generating creative ideas and concepts. It teaches the generation of ideas as a practical skill, vital to the creation of successful design. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable methodology for design as a problem-solving activity. This is supported by practical work examples and case studies from leading contemporary design studios, accompanied by concise descriptions, technical expansions and diagrammatic visualizations.

Includes bibliographical references.

University of the Arts London identification or other form of authentication may be required.

Electronic reproduction. Browns Books. Mode of access: World Wide Web.

Author notes provided by Syndetics

Gavin Ambrose achieved his Masters in Communications at Central St. Martins and is a tutor on both the Typographic and Information Design courses at the London College of Printing. He has written and designed several books on branding and packaging. Paul Harris studied at the London College of Printing and has gone on to become a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.