Graphic design, referenced : a visual guide to the language, applications, and history of graphic design / Bryony Gomez-Palacio and Armin Vit.

by Gomez-Palacio, BryonyLooking glass; Vit, ArminLooking glass.

Publisher: Beverly, Mass. : Rockport, [2009]Description: 391 pages : illustrations ; 26 cm.ISBN: 9781592534470; 1592534473.Subject(s): Graphic arts -- Handbooks, manuals, etcLooking glass | Commercial artLooking glass
Contents:
A Humble Illustrated Timeline -- Principles -- Of Design -- Of Typography -- Of Print and Production -- Knowledge -- On Paper -- Online -- In Halls -- In Classrooms -- Representatives -- Of Design -- Of Letterforms -- Of Writing -- Of Designers -- Practice -- On Walls -- On Shelves -- On Newstands -- On Identity -- On Letterforms.
Note: Includes index.
Item type Home library Collection Class number Status Date due Barcode Item reservations
Long loan Camberwell College of Arts
Main collection
Printed books 760.1 GOM (Browse shelf (Opens below)) Available 54011333
Long loan Central Saint Martins
Main collection
Printed books 741.6 GOM (Browse shelf (Opens below)) Available 54092120
Short loan Central Saint Martins
Main collection
Printed books 741.6 GOM (Browse shelf (Opens below)) Available 54133371
Long loan London College of Communication
Main collection
Printed books 741.6 GOM (Browse shelf (Opens below)) Available 54101272
Total reservations: 0

Enhanced descriptions from Syndetics:

From Caslon and Carson, from Gutenberg to Greiman, from Lascaux to letterpress, and from Postmodernism to pixel (among other entries), this title will provide all the necessary information and visual cues that designers need to know in order to become empowered, work efficiently and knowingly, and survive in a design conversation with peers.

Includes index.

A Humble Illustrated Timeline -- Principles -- Of Design -- Of Typography -- Of Print and Production -- Knowledge -- On Paper -- Online -- In Halls -- In Classrooms -- Representatives -- Of Design -- Of Letterforms -- Of Writing -- Of Designers -- Practice -- On Walls -- On Shelves -- On Newstands -- On Identity -- On Letterforms.

Reviews provided by Syndetics

Library Journal Review

A major challenge of comprehensive books on graphic design is to fit the numerous dimensions of the field into a work that is logical and readable. The best so far have been more or less chronologically arranged, notably Phillip Meggs's long-standing History of Graphic Design (4th ed., Wiley, 2005) and Stephen Eskilson's Graphic Design: A New History (Yale, 2007). The authors of this book, both founders of UnderConsideration, an online graphic design networking site, provide an accessible overview of graphic design in a very browsable format. Its success is owing to a general-to-specific subcategorization based on four main ideas: principles (typography, color, etc.); knowledge (important books, journals, schools, and repositories); representatives (notable designers, firms, and typefaces); and practice (design applied to book and music jackets, posters, products, etc.). Each entry includes full-color illustrations with one- or two-paragraph discussions on the related concepts. The index is thorough, and a brief illustrated time line at the book's beginning is also nice. VERDICT Highly recommended for design students as a supplement to the core texts mentioned above.-Eric Linderman, Euclid P.L., OH (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

CHOICE Review

This is truly a superb contribution to the history of graphic design. For two decades, since the first histories were published and graphic design history was established as an academic subject, connoisseurship has dominated. Emulating the somewhat distant past of art history, a graphic design history was written as a series of appreciations--a biography of a famous individual, illustrations of several works, and a gloss of those works; then this process was repeated. This book by two graphic designers definitively moves the history of graphic design to a cultural and social context that has been missing from most previous books. Context is the essence here, so much so that the book does not call itself what it has become--a history, superbly designed and illustrated with more than 2,000 images. Some teachers may not use this volume as a textbook because of its cultural approach and emphasis on practice; chronology is easier to teach than culture. Nevertheless, this is the way one should learn about graphic design history: by examining the work of graphic designers, but also by understanding the contributions of practice, resources, identity, letterforms, magazines, sources of online knowledge, outstanding colleges and universities, authors, and more. A beautiful book for everyone. Summing Up: Essential. All levels. R. M. Labuz Mohawk Valley Community College

Author notes provided by Syndetics

Born and raised in Mexico City, Bryony Gomez-Palacio and Armin Vit are graphic designers and co-founders of UnderConsideration ( www.underconsideration.com ), a growing network and enterprise dedicated to the progress of the graphic design profession and its practitioners, students, and enthusiasts. Since 2002 they have published and edited some of the most widely read design blogs, including Speak Up, Brand New, Quipsologies, Word It, and FPO (For Print Only). In 2007, they established the Department of Design to produce client-driven work. Bryony and Armin each have a decade of experience in various disciplines including corporate and brand identity, annual reports, business collateral, web design and programming, packaging, and magazine and book design. They are the authors of The Word It Book and Women of Design , published by HOW Books in 2007 and 2008 respectively. They reside in Austin, Texas, with their daughter, Maya, and two cats.

Other editions of this work

No cover image available Graphic design referenced : by Gomez-Palacio, Bryony ©2012

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