Design thinking / Gavin Ambrose, Paul Harris.

by Ambrose, GavinLooking glass; Harris, PaulLooking glass.

Series: Basics design: Publisher: Lausanne : AVA Academia, [2010]Description: 199 pages : colour illustrations ; 21 cm.ISBN: 9782940411177.Other title: Design th!nking.Subject(s): Creative thinkingLooking glass | Design -- Methodology | Graphic artsLooking glassNote: Bibliography: page 200. Alternative form: Electronic version: 9782940439386
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Enhanced descriptions from Syndetics:

Basics Design 08- Design Thinking is an introduction to the process of generating creative ideas and concepts. It teaches the generation of ideas as a practical skill, vital to the creation of successful design. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable methodology for design as a problem-solving activity. This is supported by practical work examples and case studies from leading contemporary design studios, accompanied by concise descriptions, technical expansions and diagrammatic visualizations.

Bibliography: page 200.

Reviews provided by Syndetics

CHOICE Review

Well designed and beautifully illustrated with hundreds of examples of contemporary design, this book will appeal to beginning students. Teaching design students to understand the ideational process that leads to solution is an essential technique at the foundation level. Although nothing is fundamentally new in the approach taken here, graphic designer Ambrose and freelance writer/editor Harris present the information with brilliant graphics and a solid structural approach. Beginning with stages of thinking, research, and ideational techniques, the text considers the refinement of an idea, prototyping, and implementation. Significant graphic contributions by dozens of contemporary designers elucidate the ideas discussed concisely in the text. The case studies are a definite strength. In this eighth book of the popular "Basics Design" series, the emphasis on graphics over text is obvious, and appropriate for visual communicators; design students do indeed like to look at the pictures. Concise descriptions, moreover, are a positive for beginning designers who are less likely to understand the technical language of advanced design theory. This thorough, interesting overview of the design process will be useful for libraries serving foundation design programs. Summing Up: Recommended. Lower-level undergraduates and two-year technical program students. R. M. Labuz Mohawk Valley Community College

Author notes provided by Syndetics

Gavin Ambrose achieved his Masters in Communications at Central St. Martins and is a tutor on both the Typographic and Information Design courses at the London College of Printing. He has written and designed several books on branding and packaging. Paul Harris studied at the London College of Printing and has gone on to become a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.

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