What would Google do? / Jeff Jarvis.

by Jarvis, Jeff, 1954-Looking glass.

Publisher: New York : Collins Business, [2009]Description: ix, 357 pages ; 24 cm.ISBN: 9780061709715.Subject(s): GoogleLooking glass | Technological innovationsLooking glass | Information technology -- ManagementLooking glass | Creative ability in businessLooking glass | ManagementLooking glassNote: Includes index.
Item type Home library Collection Class number Status Date due Barcode Item reservations
Long loan London College of Fashion
Main collection
Printed books 621.39 JAR (Browse shelf (Opens below)) Available 54094646
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Enhanced descriptions from Syndetics:

What's the question every business should be asking itself? According to Jeff Jarvis, it's WHAT WOULD GOOGLE DO? If you're not thinking or acting like Google - the fastest-growing company in the history of the world - then you're not going to survive, let alone prosper, in the Internet age.

An indispensable manual for survival and success that asks the most important question today's leaders, in any industry, can ask themselves: What would Google do?



To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls "the new Google century," including such insights as:



Think Distributed

Become a Platform

Join the Post-Scarcity, Open-Source, Gift Economy

The Middleman Has Died

Your Worst Customers Are Your Best Friends and Your Best Customers Are Your Partners

Do What You Do Best and Link to the Rest

Get Out of the Way

Make Mistakes Well

... and More



He applies these principles not just to emerging technologies and the Internet, but to other industries-telecommunications, airlines, television, government, healthcare, education, journalism, and yes, book publishing-showing ultimately what the world would look like if Google ran it. The result is an astonishing, mind-opening book that will change the way readers ask questions and solve problems.

Includes index.

Table of contents provided by Syndetics

  • WWGD? (p. 1)
  • Google Rules (p. 9)
  • New Relationship (p. 11)
  • Give the people control and we will use it
  • Dell hell
  • Your worst customer is your best friend
  • Your best customer is your partner
  • New Architecture (p. 24)
  • The link changes everything
  • Do what you do best and link to the rest
  • Join a network
  • Be a platform
  • Think distributed
  • New Publicness (p. 40)
  • If you're not searchable, you won't be found
  • Everybody needs Googlejuice
  • Life is public, so is business
  • Your customers are your ad agency
  • New Society (p. 48)
  • Elegant organization
  • New Economy (p. 54)
  • Small is the new big
  • The post-scarcity economy
  • Join the open-source, gift economy
  • The mass market is dead-long live the mass of niches
  • Google commodifies everything
  • Welcome to the Google economy
  • New Business Reality (p. 70)
  • Atoms are a drag
  • Middlemen are doomed
  • Free is a business model
  • Decide what business you're in
  • New Attitude (p. 82)
  • There is an inverse relationship between control and trust
  • Trust the people
  • Listen
  • New Ethic (p. 91)
  • Make mistakes well
  • Life is a beta
  • Be honest
  • Be transparent
  • Collaborate
  • Don't be evil
  • New Speed (p. 103)
  • Answers are instantaneous
  • Life is live
  • Mobs form in a flash
  • New Imperatives (p. 109)
  • Beware the cash cow in the coal mine
  • Encourage, enable, and protect innovation
  • Simplify, simplify
  • Get out of the way
  • If Google Ruled the World (p. 119)
  • Media (p. 123)
  • The Google Times: Newspapers, post-paper
  • Googlewood: Entertainment, opened up
  • GoogleCollins: Killing the book to save it
  • Advertising (p. 145)
  • And now, a word from Google's sponsors
  • Retail (p. 153)
  • Google Eats: A business built on openness
  • Google Shops: A company built on people
  • Utilities (p. 162)
  • Google Power & Light: What Google would do
  • GT&T: What Google should do
  • Manufacturing (p. 172)
  • The Googlemobile: From secrecy to sharing
  • Google Cola: We're more than consumers
  • Service (p. 182)
  • Google Air: A social marketplace of customers
  • Google Real Estate: Information is power
  • Money (p. 189)
  • Google Capital: Money makes networks
  • The First Bank of Google: Markets minus middlemen
  • Public Welfare (p. 199)
  • St. Google's Hospital: The benefits of publicness
  • Google Mutual Insurance: The business of cooperation
  • Public Institutions (p. 210)
  • Google U: Opening education
  • The United States of Google: Geeks rule
  • Exceptions (p. 222)
  • PR and lawyers: Hopeless
  • God and Apple: Beyond Google?
  • Generation G (p. 229)
  • Continuing the conversation (p. 243)
  • Acknowledgments and disclosures (p. 245)
  • Index (p. 247)

Reviews provided by Syndetics

Library Journal Review

Verdict: A well-indexed and thought-provoking survey of how the Internet-and specifically Google-have changed the business landscape, and what companies must do to keep up. Highly recommended for public, academic, and business libraries. Background: Jarvis (interactive journalism, Graduate Sch. of Journalism, CUNY; founding editor, Entertainment Weekly) argues that services and industries can no longer survive as exclusive gatekeepers of information. Google and the Internet have irrevocably changed market expectations-customers now want and expect control over the choices they make. Google dominates the new advertising marketplace through its highly successful business model as developer of freely available information platforms focusing on client interaction. Jarvis demonstrates how businesses can flourish by focusing on customer and client dialog and defining the scope of their services and products within niche markets. [See LJ Talks to Jeff Jarvis.-Ed.]-Robert L. Balliot, Bristol, RI (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

Publishers Weekly Review

This scattered collection of rambling rants lauding Google's abilities to harness the power of the "Internet Age" generally misses the mark. Blog impresario Jarvis uses the company's success to trace aspects of the new customer-driven, user-generated, niche-market-oriented, customized and collaborative world. While his insights are stimulating, Jarvis's tone is acerbic and condescending; equally off-putting is his pervasive name-dropping. The book picks up in a section on media, where the author finally launches a fascinating discussion of how businesses--especially media and entertainment industries--can continue to evolve and profit by using Google's strategies. Unfortunately, Jarvis may have lost the reader by that point as his attempt to cover too many topics reads more like a series of frenzied blog posts than a manifesto for the Internet age. (Jan.) (c) Copyright PWxyz, LLC. All rights reserved

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