Design matters : how great design will make people love your company / Robert Brunner and Stewart Emery ; with Russ Hall.

by Brunner, Robert, 1958-Looking glass; Emery, Stewart, 1941-Looking glass; Hall, RussellLooking glass.

Publisher: Harlow : Financial Times/Prentice Hall, [2009]Description: xvi, 236 pages : illustrations ; 22 cm.ISBN: 9780273721970; 0273721976.Subject(s): Industrial designLooking glass | New productsLooking glass | Industrial design coordinationLooking glass | Branding (Marketing)Looking glassNote: Originally published as: Do you matter? : how great design will make people love your company : FT Press, 2009.Note: Includes bibliographical references and index.
Item type Home library Collection Class number Status Date due Barcode Item reservations
Short loan Central Saint Martins
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Printed books 658.5752 BRU (Browse shelf (Opens below)) Available 54114086
Long loan London College of Communication
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Enhanced descriptions from Syndetics:

Delivering great designs is not easy. The secret: building a genuinely design-driven business in which design is central to everything you do. 'Design Matters' shows you how to do precisely that. It shows you what it means to be design-driven and how that translates into action at Nike, Apple, BMW and IKEA.

Originally published as: Do you matter? : how great design will make people love your company : FT Press, 2009.

Includes bibliographical references and index.

Table of contents provided by Syndetics

  • About the Authors
  • Acknowledgements
  • 1 Design Matters
  • 2 Do You Matter?
  • 3 How to Matter
  • 4 Being Design Driven
  • 5 Your Brand is Not Your Logo
  • 6 Products and Portals
  • 7 Your Products and Services Are Talking to People
  • 8 Building a Design-Driven Culture
  • 9 Go Forth and Matter
  • Endnotes
  • Index

Author notes provided by Syndetics

Robert Brunner leads ammunition LLC, a leading product design and strategy consultancy specialising in creating design ideas that work as objects and also meet market objectives. formerly a Pentagram Partner, he served as lead industrial designer for apple.

Stewart Emery, a father of the Human Potential movement, has coached over 12,000 people in the last three decades. In 20 years leading Belvedere Consultants, he has served clients ranging from Cadence Design Systems to kQED and asked the questions that led masterCard to its legendary 'Priceless' campaign. He recently co-authored Success Built to Last with Jim Porras and mark thompson.