Anatomy of a trend / by Henrik Vejlgaard.

by Vejlgaard, Henrik [author.]Looking glass.

Publisher: New York, New York : McGraw-Hill, [2008]Description: 264 pages : illustrations ; 21 cm.ISBN: 9781939235046; 1939235049; 9780071488709; 0071488707.Subject(s): Popular cultureLooking glass | Social changeLooking glass | Style (Philosophy)Looking glass | FadsLooking glass
Contents:
Introduction: From intuition to knowledge -- An unsolved mystery -- The cast of characters -- What's the motive? -- The setting -- The plot thickens -- Towards the climax -- Anti-climax -- Epilogue: A continuing story : the future of trends.
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Enhanced descriptions from Syndetics:

A fascinating look at the predictable patterns behind trends. It is one of the most puzzling mysteries of modern culture: how do changes in style and taste come about? It is all part of the inner workings of trends. In Anatomy of a Trend, pioneering trend sociologist Henrik Vejlgaard reveals this startling truth: there are actually predictable patterns behind every trend. Vejlgaard builds a captivating body of evidence that proves anyone can recognize an emerging trend, evaluate it, and make predictions as it follows its course. Includes business cases and easy-to-follow trendspotting guidelines.

Introduction: From intuition to knowledge -- An unsolved mystery -- The cast of characters -- What's the motive? -- The setting -- The plot thickens -- Towards the climax -- Anti-climax -- Epilogue: A continuing story : the future of trends.

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