The PDMA handbook of new product development / edited by Kenneth B. Kahn ; associate editors, George Castellion, Abbie Griffin.

by Kahn, Kenneth BLooking glass; Product Development & Management AssociationLooking glass.

Publisher: Hoboken, N.J. : Wiley, [2005]Edition: Second edition.Description: xiii, 625 pages : illustrations ; 25 cm.ISBN: 0471485241.Other title: Handbook of new product development.Subject(s): New products -- United States -- Management -- Handbooks, manuals, etc | Product management -- United States -- Handbooks, manuals, etcNote: Includes bibliographical references and indexes.
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Enhanced descriptions from Syndetics:

The completely revised and updated "bible"of new product development: The PDMA Handbook of New Product Development, Second Edition .

The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what you as a manager need to know for effective new product development. The book's concise, map-like detail acts as a compass, offering practical information pertaining to every stage of the product development process -- from idea generation to launch to the end of the life cycle.

Whether you're a novice or an expert, this edition is ideal as it provides both fundamentals and reliable information on advanced and emerging concepts such as accelerated product development, new product development globalization and benchmarking, and Web-based concept development.

Includes bibliographical references and indexes.

Table of contents provided by Syndetics

  • Introduction (p. ix)
  • Acknowledgments (p. xi)
  • Part 1 Before You Get Started (p. 1)
  • 1 New Products-What Separates the Winners from the Losers and What Drives Success (p. 3)
  • 2 A New Product's Development Strategy: Formulation and Implementation (p. 29)
  • 3 New Product Portfolio Planning and Management (p. 46)
  • 4 Implementing Product Development (p. 59)
  • 5 Process Ownership (p. 73)
  • 6 The Fuzzy Front End for Incremental, Platform, and Breakthrough Products (p. 81)
  • 7 Service Development (p. 92)
  • Part 2 Organizing the Development (p. 109)
  • 8 Innovation in Large Companies: Approaches and Organizational Architecture (p. 111)
  • 9 Managing Product Development Project Teams (p. 127)
  • 10 Influence and Politics in Product Development (p. 144)
  • 11 Distributed New Product Development (DNPD) (p. 158)
  • 12 Accelerated Product Development: Techniques and Traps (p. 173)
  • Part 3 Getting Started (p. 189)
  • 13 Market Analysis and Segmentation for New Products (p. 191)
  • 14 Obtaining Customer Needs for Product Development (p. 211)
  • 15 Contextual Research for New Product Development (p. 228)
  • 16 Interacting with Customers in the New Product Development Process (p. 249)
  • 17 Getting Lightning to Strike: Ideation and Concept Generation (p. 263)
  • 18 Quantitative Market Research (p. 279)
  • 19 Extracting Value from Your Patent Portfolio (p. 302)
  • 20 Technology Management (p. 319)
  • Part 4 Doing the Development (p. 335)
  • 21 Gate Decisions: The Key to Managing Risk during New Product Development (p. 337)
  • 22 Winning Product Review Approval (p. 349)
  • 23 Approaches to New Product Forecasting (p. 362)
  • 24 Enhancing New Product Development Success through Industrial Design Strategy (p. 378)
  • 25 Building a Bridge to the End User: How Industrial Designers Contribute to Product Development (p. 389)
  • 26 Human Factors Engineering Considerations in New Product Development (p. 406)
  • 27 Design Becomes Reality-Rapid Prototyping (p. 417)
  • 28 Risk Tools for Technical Development: Hazard Analysis and FMEA (p. 430)
  • Part 5 Finishing the Job (p. 443)
  • 29 Using an Effective Metrics Program to Support Business Objectives (p. 445)
  • 30 Managing New Product and Service Launch (p. 455)
  • 31 Managing the Supply Chain Implications of Launch (p. 466)
  • 32 Market Testing and Postlaunch Evaluation for Consumer Goods (p. 479)
  • 33 Overview and Context for Life-Cycle Management (p. 497)
  • 34 Product Obsolescence and Discontinuation (p. 513)
  • Part 6 PDMA Research on NPD (p. 525)
  • 35 Lessons Learned from Outstanding Corporate Innovators (p. 527)
  • 36 First Results from the 2003 Comparative Performance Assessment Study (CPAS) (p. 546)
  • Appendix About the Product Development & Management Association (PDMA) (p. 567)
  • The PDMA Glossary for New Product Development (p. 572)
  • Author Index (p. 615)
  • Subject Index (p. 618)

Author notes provided by Syndetics

KENNETH B. KAHN, PhD, is Associate Professor of Marketing in the Department of Marketing, Logistics, and Transportation at the University of Tennessee.
GEORGE CASTELLION is President of SSC Associates, a custom marketing research consultancy.
ABBIE GRIFFIN is Professor of Business Administration at the University of Illinois, Urbana--Champaign who teaches, researches, and consults in new product development.

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