Design management : managing design strategy, process and implementation / by Kathryn Best.

by Best, KathrynLooking glass.

Publisher: Lausanne : AVA Publishing, 2006.Description: 215 pages : illustrations (chiefly colour) ; 30 cm.ISBN: 2940373124; 9782940373123.Subject(s): Design services -- Management | Industrial design -- ManagementLooking glassNote: Includes bibliographical references (pages 204-207) and index. Alternative form: Electronic version: 9782940439782
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Enhanced descriptions from Syndetics:

Design Management- Managing Design Strategy, Process and Implementation by Kathryn Best is a guide to the key knowledge, practice and skills involved in design management. Opening with a contextual overview of the subject, it explores the stages involved in the application of design to business. Areas of key practical skill are outlined to bridge the gap between creativity management, academic theory and professional practice. Each topic is accompanied by key questions about the issues raised, while professional case studies and interviews demonstrate the knowledge and practices described.

Includes bibliographical references (pages 204-207) and index.

Table of contents provided by Syndetics

  • Prologue
  • Introduction (p. 6)
  • How to get the most out of this book (p. 8)
  • Context (p. 10)
  • What is Design Management? (p. 12)
  • Why is Design Management Important? (p. 16)
  • The Design Management Timeline (p. 20)
  • Part 1 Managing the Design Strategy (p. 26)
  • Knowledge
  • Identifying Opportunities for Design (p. 28)
  • Understanding the Audience and Market (p. 34)
  • Interpreting Client and Customer Needs (p. 40)
  • Auditing the Use of Design (p. 44)
  • Establishing the Design Strategy (p. 48)
  • Promoting and Selling the Design Strategy (p. 54)
  • Planning for Long-term Growth (p. 58)
  • Practice
  • Case Study: The Argus 3 Thermal-imaging Camera (p. 62)
  • Case Study: Camper (p. 66)
  • Interview: Dr. Chris H. Luebkeman, Arup Group (p. 72)
  • Interview: Darryl Feldman, Yahoo! (p. 74)
  • Key Skills
  • Managing Client Relations (p. 76)
  • Guiding Design Decisions (p. 80)
  • Developing Good Working Relationships (p. 82)
  • Verbal Communication (p. 84)
  • Part 2 Managing the Design Process (p. 90)
  • Knowledge
  • Giving Form to Business Strategy (p. 92)
  • Increasing Awareness with Design (p. 96)
  • Expressing the Brand Through Design (p. 100)
  • Initiating Design Projects (p. 104)
  • Design Methods (p. 108)
  • Design Processes (p. 112)
  • Competitive Advantage Through Design (p. 118)
  • Practice
  • Case Study: Kajima Design Europe for JVC (p. 122)
  • Case Study; The Honda Zoomer (p. 128)
  • Interview: Mat Hunter, IDEO Europe (p. 130)
  • Interview: Brian Smith, FeONIC Plc. (p. 132)
  • Key Skills
  • Managing Creative Teams (p. 134)
  • Facilitating the Design Process (p. 136)
  • Developing Collaborative Cultures (p. 140)
  • Visual Communication (p. 142)
  • Part 3 Managing the Design Implementation (p. 146)
  • Knowledge
  • The Project Management Process (p. 148)
  • Project Management in Practice (p. 154)
  • Social and Environmental Responsibilities (p. 158)
  • Design Policies, Procedures and Guidelines (p. 162)
  • Translating Global Design into Local Design (p. 166)
  • Measuring the Success of Design (p. 170)
  • Reviewing and Revising the Design Strategy (p. 174)
  • Practice
  • Case Study: FooGo/The Formation (p. 176)
  • Case Study: The Silken Group (p. 178)
  • Interview: Colum Lowe, NHS (UK) (p. 182)
  • Interview: Lynne Elvins, A420 (p. 184)
  • Key Skills
  • Management and Leadership (p. 186)
  • Leading and Advocating Design (p. 188)
  • Written Communication (p. 192)
  • Appendix (p. 196)
  • 18 Views on Design Management (p. 198)
  • Further Resources (p. 204)
  • Glossary (p. 208)
  • Index (p. 210)
  • Additional Credits (p. 214)
  • Acknowledgements (p. 215)

Author notes provided by Syndetics

Kathryn Best is a designer, consultant, educator and author. She runs courses in design, strategy and innovation for academia and industry, specializing in interdisciplinary and collaborative working methods. Kathryn previously worked in architecture, interiors and brand consultancy, both in the US and UK, where she specialized in retail design and narrative environments. Kathryn's current research interest is in the potential of design and design thinking as a tool for innovation and change in the context of business, society, culture and the environment.

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