Visual methodologies : an introduction to the interpretation of visual materials / Gillian Rose.

by Rose, Gillian, 1962-Looking glass.

Publisher: Los Angeles ; SAGE, 2007.Edition: Second edition.Description: xvi, 287 pages : illustrations ; 25 cm.ISBN: 1412921910; 9781412921909; 9781412921916.Subject(s): Visual culturesLooking glass | Visual communicationLooking glassNote: Previous ed.: 2001.Note: Bibliography: pages 263-278. - Includes index.
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Enhanced descriptions from Syndetics:

This new edition of Gillian Rose's bestselling Visual Methodologies text has been comprehensively revised and updated. This Second Edition provides a critical introduction to the study and interpretation of visual culture. An introductory chapter contextualizes the theoretical approach to working with visual materials. Subsequent chapters each examine a visual method in detail and assess the method's strengths and weaknesses. The methods discussed in the new edition are: compositional interpretation, content analysis, semiology, psychoanalysis, discourse analysis, audience studies (new), an anthropological approach to understanding visual materials (new), and on making images as part of social science research (new).

Previous ed.: 2001.

Bibliography: pages 263-278. - Includes index.

Table of contents provided by Syndetics

  • Researching Visual Objects
  • A Critical Visual Methodology
  • How To Use This Book
  • 'The Good Eye'
  • Looking at Pictures Using Compositional Interpretation
  • Content Analysis
  • Counting What You (Think) You See
  • Semiology
  • Laying Bare the Prejudices beneath the Smooth Surface of the Beautiful
  • Psychoanalysis
  • Visual Culture, Visual Pleasure, Visual Disruption
  • Discourse Analysis I
  • Text, Intertext, Context
  • Discourse Analysis II
  • Institutions and Ways of Seeing
  • Audience Studies
  • Studying How Television Gets Watched
  • An Anthropological Approach
  • Directly Observing the Social Life of Visual Objects
  • Making Photographs as Part of a Research Project
  • Photo-Elicitation, Photo-Documentation and Other Uses of Photos
  • Visual Methodologies
  • A Review

Reviews provided by Syndetics

CHOICE Review

Rose (social sciences, Open Univ., UK) writes to fill the need for an undergraduate guide to contemporary methods of interpreting visual images. It is not an unbiased overview, however; its focus, in Rose's phrase, is "critical methodology." Others may refer this as "post-modernism," for her approach is sociological, emphasizing power relations embedded in the execution, display, and perception of images; in short, visual culture is sociologically constructed. Her aim of a clear overview is generally successful, yet the book begins badly. The start of the introductory chapter on vision, "visuality," and "ocularcentrism" is much too abstract, terse, and obscure: it surely will be a turn-off for most students. But once Rose provides concrete examples, the discussion becomes clearer. Each subsequent chapter is a succinct exposition of a different methodology: compositional interpretation (formalistic and technical analysis); content analysis (mainly a quantitative approach); semiology (on signs, symbols, and codes); psychoanalysis (focusing on sexuality and the unconscious in film criticism); discourse analysis (essentially Foucault's social and institution methodology); and audience studies (such as interviewing viewer reactions to art, TV, etc.). A helpful touch: key terms are highlighted in the text and margins and then listed in the back of the book. General readers; lower- and upper-division undergraduates. D. Topper University of Winnipeg

Other editions of this work

No cover image available Visual methodologies : by Rose, Gillian, ©2001
No cover image available Visual methodologies : by Rose, Gillian, ©2012
No cover image available Visual methodologies : by Rose, Gillian, ©2001
No cover image available Visual methodologies : by Rose, Gillian, ©2012

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