Type rules! : the designer's guide to professional typography / Ilene Strizver.

by Strizver, Ilene, 1953-Looking glass.

Publisher: Hoboken, N.J. : John Wiley, [2006]Edition: Second edition.Description: 224 pages : illustrations ; 28 cm.ISBN: 047172114X; 9780470542514.Subject(s): Graphic design (Typography)Looking glass | Type and type-foundingLooking glassNote: Previous ed.: Cincinnati, Ohio: North Light Books, 2001.
Item type Home library Collection Class number Status Date due Barcode Item reservations
Long loan Camberwell College of Arts
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Printed books 655.25 STR (Browse shelf (Opens below)) Available 34600248
Long loan Chelsea College of Arts
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Printed books 686.224 STR (Browse shelf (Opens below)) Available 35779497
Long loan London College of Communication
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Printed books 655.2 STR (Browse shelf (Opens below)) Available 54162144
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Enhanced descriptions from Syndetics:

"I've purchased and read just about every book on typography written over the last twenty-five years. Ilene Strizver's Type Rules! is one of the best. It's a book that will prove its value time and again."

Previous ed.: Cincinnati, Ohio: North Light Books, 2001.

Table of contents provided by Syndetics

  • Preface (p. 9)
  • Acknowledgments (p. 11)
  • Introduction (p. 13)
  • Chapter 1 A Brief History of Type (p. 15)
  • Sounds to Symbols (p. 15)
  • Gutenberg and Movable Type (p. 18)
  • Phototype (p. 22)
  • Herb Lubalin (p. 23)
  • Into the Digital Age (p. 24)
  • Exercises
  • Design Guidelines (p. 26)
  • Historical Design (p. 28)
  • Typographic Timeline (p. 29)
  • Chapter 2 From Metal to Mac: Understanding Font Technology (p. 31)
  • What is a Font? (p. 31)
  • Font Formats (p. 31)
  • Type I (or PostScript) Fonts (p. 32)
  • TrueType Fonts (p. 33)
  • OpenType Fonts (p. 33)
  • Hinting (p. 35)
  • Font Management Utilities (p. 36)
  • Techtip: Font Icons (p. 36)
  • Typetip: Style-Linked Fonts (p. 36)
  • Exercise
  • Keyboard Layout Charts (p. 37)
  • Chapter 3 What Makes a Typeface Look the Way It Does? (p. 39)
  • Parts of a Character (p. 40)
  • Type Categories (p. 42)
  • Serif (p. 42)
  • Sans Serif (p. 44)
  • Scripts (p. 45)
  • Handwriting (p. 46)
  • Blackletter (p. 47)
  • Titling Fonts (p. 47)
  • Decorative and Display (p. 48)
  • Typetip: One- and Two-storey "a"s and "g"s (p. 49)
  • Exercises
  • Think Like a Type Designer (p. 50)
  • Personal Type Specimen Book (Individual Project) (p. 51)
  • Type Specimen Book and Typeface Analysis (Group Project) (p. 52)
  • On Beyond Zebra: The 27th Letter Assignment (p. 54)
  • Chapter 4 Selecting the Right Type for the Job (p. 57)
  • Design Goals (p. 57)
  • Legibility and Readability (p. 59)
  • What Makes a Good Typeface? (p. 60)
  • Text vs. Display (p. 63)
  • Typographic Illustration (p. 63)
  • Script, Calligraphic, and Handwriting Fonts (p. 66)
  • When the Best Font for the Job Isn't a Font (p. 67)
  • Type Families (p. 74)
  • Dos and Don'ts (p. 76)
  • Mixing It Up (p. 77)
  • Typetip: Type Specimens (p. 80)
  • Typetip: A Bodoni by Any Other Name... (p. 81)
  • Exercises
  • A Garamond is a Garamond is a Garamond...or is It? (p. 82)
  • Why Are All the Scary Typefaces Pointy? (p. 83)
  • Legibility and Readability Study (p. 84)
  • Chapter 5 Basic Techniques for Emphasis (p. 87)
  • Italics (p. 88)
  • Boldface (or Weight Contrast) (p. 89)
  • Underscores (p. 89)
  • Techtip: Underlines in QuarkXPress (p. 89)
  • Point Size (p. 90)
  • Cap vs. Lowercase (p. 94)
  • Wide vs. Narrow (p. 98)
  • Changing Typestyle (p. 98)
  • Changing Color or Shade (p. 98)
  • Exercises
  • Typographic Hierarchy Study (p. 100)
  • Currency Redesign (p. 102)
  • Chapter 6 Advanced Techniques for Emphasis (p. 105)
  • Initial Caps (p. 105)
  • Small Caps (p. 112)
  • Oldstyle Figures (p. 116)
  • Indents (p. 117)
  • Ligatures (p. 120)
  • Techtip: Ligatures in QuarkXPress (p. 121)
  • Swash Characters (p. 122)
  • Alternate Characters (p. 123)
  • Techtip: Glyph Palettes (p. 124)
  • Exercise
  • Expressive Typography (p. 126)
  • Chapter 7 Basic Fine-Tuning and Tweaking (p. 129)
  • Type Size (p. 130)
  • Line Length (p. 131)
  • Line Spacing (Leading) (p. 132)
  • Techtip: Auto Leading (p. 132)
  • Alignment (p. 134)
  • A Few Words About Rags (p. 145)
  • Widows and Orphans (p. 145)
  • Typetip: Adobe Text Composer (p. 145)
  • Typetip: Baseline Shift (p. 147)
  • Techtip: Baseline Shift in Adobe InDesign & QuarkXPress (p. 147)
  • Exercises
  • Concert Poster Design (p. 148)
  • Information Hierarchy Book (p. 150)
  • Chapter 8 Advanced Fine-Tuning and Tweaking (p. 153)
  • Hyphenation (p. 153)
  • Techtip: Discretionary Hyphens (p. 154)
  • Hung Punctuation (or Optical Alignment) (p. 155)
  • Techtip: Hung Punctuation in Adobe InDesign (p. 156)
  • Visual Alignment (p. 157)
  • Typetip: Type on a Curve (p. 158)
  • Kerning (p. 160)
  • Typetip: Kerning Units (p. 163)
  • Techtip: Adjusting Kerning (p. 164)
  • Typetip: Proportional vs. Tabular Figures (p. 165)
  • Techtip: Adjusting Tracking (p. 166)
  • Tracking (or Letterspacing) (p. 167)
  • Techtip: Adjusting Word Spacing (p. 168)
  • Word Spacing (p. 169)
  • Exercises
  • Type Poster (p. 170)
  • Spacing, Kerning, and Visual Alignment Exploration (p. 172)
  • Chapter 9 Typographic Typos and How To Avoid Them (p. 175)
  • Hyphen, En Dash, and Em Dash (p. 176)
  • Quotation Marks (p. 178)
  • Techtip: Smart Quotes (p. 179)
  • Typetip: Smarten-up Your Quotes Manually (p. 179)
  • Apostrophes (p. 180)
  • Spaces (p. 180)
  • Exercise
  • Editorial Design (p. 182)
  • Chapter 10 Signs, Symbols, and Dingbats (p. 185)
  • Register, Trademark, and Copyright Symbols (p. 185)
  • Bullets (p. 187)
  • Ellipses (p. 189)
  • Parentheses, Brackets, Braces, and Angled Brackets (p. 189)
  • Accents (p. 192)
  • Typetip: Creating Accented Characters (p. 192)
  • Euro (p. 193)
  • Fractions (p. 193)
  • Techtip: Fractions in QuarkXPress (p. 193)
  • Typetip: Build Your Own Fractions (p. 194)
  • ITC Zapf Dingbats (p. 195)
  • Exercises
  • Typographic Principles Card Set (p. 196)
  • Spa Brochure (p. 198)
  • Chapter 11 Designing Your Own Typeface (p. 201)
  • Handwriting Fonts: A Good Place to Begin (p. 201)
  • Three Approaches to Designing a Typeface (p. 204)
  • Professional Guidelines (p. 206)
  • Exercises
  • Introduction to Type Design: Symphony (p. 208)
  • Digitize Your Signature (p. 212)
  • Glossary (p. 215)
  • Bibliography (p. 218)
  • Picture Credits (p. 219)
  • Digital Font Foundries (p. 220)
  • Index (p. 221)

Author notes provided by Syndetics

Ilene Strizver is the founder of The Type Studio in Westport, Connecticut

Other editions of this work

No cover image available Type rules! : by Strizver, Ilene, ©2001
No cover image available Type rules : by Strizver, Ilene, ©2010
No cover image available Type rules! by Strizver, Ilene, ©2014
No cover image available Type rules by Strizver, Ilene, ©2010

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