Running a public relations department / Mike Beard.

by Beard, MikeLooking glass; Institute of Public Relations (Great Britain)Looking glass.

Series: PR in practice series: Publisher: London : Kogan Page, 1997.Description: 157 pages ; 22cm.ISBN: 0749418591.Subject(s): ManagementLooking glass | Public relationsLooking glassNote: At head of title page: The Institute of Public Relations.Note: Includes index.
Item type Home library Collection Class number Status Date due Barcode Item reservations
Long loan London College of Communication
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Printed books 659.2 BEA (Browse shelf (Opens below)) Available 41005244
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Enhanced descriptions from Syndetics:

This text provides an explanation of the practicalities of organizing public relations for practitioners and senior managers who are considering putting in place a professional public relations strategy. The book provides a guide to: different types of public relations operation - corporate, divisional, overseas and one person band; areas of activity; range of techniques employed; planning in the department; budgeting; and managing the function, people and processes.

At head of title page: The Institute of Public Relations.

Includes index.