Running a public relations department / Mike Beard.

by Beard, MikeLooking glass; Institute of Public Relations (Great Britain)Looking glass.

Series: PR in practice series: Publisher: London : Kogan Page, 1997.Description: 157 pages ; 22cm.ISBN: 0749418591.Subject(s): ManagementLooking glass | Public relationsLooking glassNote: At head of title page: The Institute of Public Relations.Note: Includes index.
Item type Home library Collection Class number Status Date due Barcode Item reservations
Long loan London College of Communication
Main collection
Printed books 659.2 BEA (Browse shelf (Opens below)) Available 41005244
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Enhanced descriptions from Syndetics:

This text provides an explanation of the practicalities of organizing public relations for practitioners and senior managers who are considering putting in place a professional public relations strategy. The book provides a guide to: different types of public relations operation - corporate, divisional, overseas and one person band; areas of activity; range of techniques employed; planning in the department; budgeting; and managing the function, people and processes.

At head of title page: The Institute of Public Relations.

Includes index.

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