Taking technology to market / Roger E. Levien.

by Levien, Roger E.

Series: Crisp management library: Publisher: Menlo Park, Calif. : Crisp, 1998.Description: 80 pages ; 22 cm.ISBN: 1560524391.Subject(s): New productsLooking glass | Technological innovationsLooking glass
Item type Home library Collection Class number Status Date due Barcode Item reservations
Long loan Central Saint Martins
Main collection
Printed books 658.575 LEV (Browse shelf (Opens below)) Available 11398795
Total reservations: 0

Enhanced descriptions from Syndetics:

This brief book can equip any manager with an understanding of the technological process development from getting the idea through the business proposition, model, and plan to the creation of the envisioned business and the actual market entry.