The simplicity shift : innovative design tactics in a corporate world / Scott Jenson.

by Jenson, ScottLooking glass.

Publisher: Cambridge : Cambridge University Press, 2002.Description: viii, 174 pages : figs. ; 23 cm.ISBN: 052152749X.Subject(s): Application software -- DevelopmentLooking glass | DesignLooking glass | New productsLooking glassNote: Includes bibliographical references and index.
Item type Home library Collection Class number Status Date due Barcode Item reservations
Long loan Central Saint Martins
Main collection
Printed books 658.575 JEN (Browse shelf (Opens below)) Available 11393718
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Enhanced descriptions from Syndetics:

High-tech products have historically had notoriously poor design. Fortunately, companies have recently started to embrace user-centered design practices. This transition hasn't been smooth; many companies have difficulty transferring good design into final, shippable product. There is a political/cultural disconnect between the outward corporate desire for good design and the internal corporate culture that implements it. The Simplicity Shift is about moving the company culture to value, discover and implement simplicity, and to create a well-designed product. For most companies, product design is not paramount; it is something locked into a "design department" and approached as a sub-task of the larger sequential process. For companies to truly create breakthrough, easy-to-use products, they must elevate design so that its terms and tools are shared by everyone in the team. Design is a strategic tool that thereby becomes a part of how every company employee thinks, acts--and most importantly--makes decisions. Product managers and professional designers will benefit from the tools and examples about making design work in a production company.

Includes bibliographical references and index.

Table of contents provided by Syndetics

  • 1 Motivation
  • 2 Vocabulary
  • 3 Why is bad design such good business?
  • 4 User blindness
  • 5 Design interlude - redesigning a timer thermostat
  • 6 Feature blindness
  • 7 Design interlude - redesigning a digital jukebox
  • 8 Innovation blindness
  • 9 Design interlude - mobile phones
  • 10 Conclusion

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