Grid systems : principles of organizing type / Kimberly Elam.

by Elam, Kimberly, 1951-Looking glass.

Series: Design briefs: Publisher: New York : Princeton Architectural Press, [2004]Description: 120 pages, 16 unnumbered leaves of plates : illustrations (some colour) ; 22 cm.ISBN: 1568984650; 9781568984650.Subject(s): Graphic design (Typography)Looking glass | Grids (Crisscross patterns)Looking glass | Type and type-foundingLooking glassNote: Bibliography: page 118. - Includes index.
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Enhanced descriptions from Syndetics:

Although grid systems are the foundation for almost all typographic design, they are often associated with rigid, formulaic solutions. However, the belief that all great design is nonetheless based on grid systems (even if only subverted ones) suggests that few designers truly understand the complexities and potential riches of grid composition.
In her best-selling Geometry of Design , Elam shows how proportion, symmetry, and other geometrical systems underlie many of the visual relationships that make for good design. Now, Elam brings the same keen eye and clear explanations to bear on the most prevalent, and maybe least understood, system of visual organization: the grid.
Filled with extensive research and more than 100 informative examples from the Bauhaus to Nike ads, Grid Systems provides a rich, easy-to-understand overview and demonstrates a step-by-step approach to typographic composition. It suggests design strategies that transcend simple function and reductionist recipes to allow grids to become a means of truly dynamic communication. Any designer, educator, or student will benefit greatly from this elegant slim book, chock-a-block full of colorful examples, helpful vellum overlays, and Elam's insightful analysis.

Bibliography: page 118. - Includes index.

Table of contents provided by Syndetics

  • Introduction (p. 5)
  • Project Elements and Process (p. 7)
  • Constraints and Options (p. 8)
  • Proportion of Elements (p. 9)
  • Grouping (p. 10)
  • Negative Space and Grouping (p. 11)
  • Perimeter Edge and Axial Relationships (p. 12)
  • The Law of Thirds (p. 13)
  • The Circle and Composition (p. 14)
  • Horizontal Composition (p. 17)
  • Brochure for Die Neue Typographie (p. 35)
  • Cover Page and Text Page from The Isms of Art (p. 36)
  • Spread from the Catalog of Bauhaus Products (p. 37)
  • Theatre Am Hechtplatz Advertisement (p. 38)
  • SamataMason Web Site (p. 40)
  • Institute for Architecture and Urban Studies Graphic Program (p. 42)
  • Sotheby's Graphic Program (p. 44)
  • Table of Contents Spread for The New Urban Landscape (p. 45)
  • Horizontal/Vertical Composition (p. 46)
  • Zurcher Kunstler im Helmhaus Poster (p. 63)
  • Nike ACG Pro Purchase Catalog (p. 64)
  • Program for Zurich University's 150th Anniversary (p. 66)
  • Best Swiss Posters of the Year 1992 (p. 67)
  • Festival d'ete (Summer Festival), Program Spread (p. 68)
  • Columbia University, Graduate School of Architecture and Planning Posters (p. 69)
  • Diagonal Composition (p. 71)
  • Kandinsky Poster (p. 89)
  • Page from Reklama Mechano (p. 90)
  • Page from The Next Call (p. 90)
  • National-Zeitung (Newspaper) Poster Series (p. 91)
  • Title Page Studies for the Freiburg Municipal Theatre (p. 92)
  • Columbia University, Graduate School of Architecture and Planning, Lecture and Exhibition Posters (p. 94)
  • Typographic Hierarchy (p. 97)
  • Case Study: Identification of the AIDS Virus (p. 104)
  • Case Study: The Beginning of Communism in Cuba (p. 107)
  • Case Study: Levi's Become Fashion (p. 112)
  • Case Study: "If the glove don't fit, you must acquit." (p. 116)
  • Acknowledgments (p. 118)
  • Image Credits (p. 118)
  • Selected Bibliography (p. 118)
  • Index (p. 119)

Author notes provided by Syndetics

Kimberly Elam teaches in the Department of Industrial Design at Ohio State University & is a principle partner in her design consulting firm.

(Bowker Author Biography)

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