Geschichte des Plakates : Histoire de l'affiche = History of the poster / Josef und Shizuko Müller-Brockmann.

by Müller-Brockmann, Josef, 1914-1996Looking glass; Yoshikawa, Shizuko, 1934-Looking glass.

Publisher: London : Phaidon, 2004.Description: 244 pages : illustrations (some colour), facsimiles ; 25 x 26 cm.ISBN: 0714844039; 9780714844039.Other title: Histoire de l'affiche; History of the poster.Subject(s): Posters -- HistoryLooking glassNote: Originally published: Zurich : ABC-Verlag, 1971.Language: Parallel text in English, German and French.
Item type Home library Collection Class number Status Date due Barcode Item reservations
Long loan Camberwell College of Arts
Main collection
Printed books 760.21 MUL (Browse shelf (Opens below)) Available 34427023
Long loan Central Saint Martins
Main collection
Printed books 741.674 MUL (Browse shelf (Opens below)) Available 11401079
Long loan Chelsea College of Arts
Main collection
Printed books 741.674 MUL (Browse shelf (Opens below)) Available 35809043
Long loan London College of Communication
Main collection
Printed books 741.674 MUL (Browse shelf (Opens below)) Available 54127092
Long loan London College of Communication
Main collection
Printed books 741.67 MUL (Browse shelf (Opens below)) Available 54046533
Long loan London College of Communication
Main collection
Printed books 741.67 MUL (Browse shelf (Opens below)) Available 40945510
Long loan Wimbledon College of Arts
Main collection
Printed books 769.5 MUL (Browse shelf (Opens below)) Available 54039000371420
Total reservations: 0

Enhanced descriptions from Syndetics:

History of the Poster is a landmark account of one of the most prolific visual traditions of our culture. Originally published in 1971, this seminal study is clearly written and richly illustrated. Now reprinted by Phaidon, History of the Poster is an essential read for anyone intrigued by this most modern medium.

The book presents a richly extensive collection of posters, ranging from the late nineteenth century to the early 1970s, when the book was published for the first time. Conceived, written and designed by one of the best and most influential poster designers of the twentieth century, the book defines the nature of a poster and indicates the laws of designing it. The authors define and describe four fundamental conceptions of the poster, analysing the function-type of each and presenting an array of methods used to capture the attention of the viewer.

The authors employ sure aesthetic judgement in their selection of images as the reader is guided through the formation and evolution of style, emphasis and connotation in poster design. This reprint has not tampered in the least with the original edition's design or layout - staying true to Müller-Brockmann's original and immortal concept.

Originally published: Zurich : ABC-Verlag, 1971.

Parallel text in English, German and French.

Author notes provided by Syndetics

Josef Müller-Brockmann (1914-96) was a leading authority on graphic design and a master poster designer. His work is characterized by minimalist clarity and intense composition. Based in Zurich, he lectured extensively and was the author of many books, among them the hugely influential Grid Systems in Graphic Design (1989).

Shizuko Müller-Brockmann (b.1934) worked with her husband on a number of projects and was lecturer in Visual Design at Kyoto Kyoiku University. She also worked as a freelance graphic designer throughout her career.

Footer