The PDMA toolbook for new product development / edited by Paul Belliveau, Abbie Griffin, Stephen Somermeyer.

by Belliveau, PaulLooking glass; Griffin, AbbieLooking glass; Somermeyer, StephenLooking glass.

Publisher: New York ; Wiley, [2002]Description: viii, 472 pages : illustrations ; 25 cm.ISBN: 0471206113.Subject(s): New products -- ManagementLooking glass | Product managementLooking glassNote: Includes bibliographical references and index.
Item type Home library Collection Class number Status Date due Barcode Item reservations
Long loan Central Saint Martins
Main collection
Printed books 658.575 BEL (Browse shelf (Opens below)) Issued 10/01/2022 1136002X
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Enhanced descriptions from Syndetics:

Practical cross-functional coverage of the entire product development process from idea generation through delivery of the final assembled product. Includes sections on benchmarking and changing your new product development process and managing your product portfolio.

Includes bibliographical references and index.

Table of contents provided by Syndetics

  • Contributors (p. vi)
  • Introduction (p. vii)
  • Part 1 Project Leader Tools to Start the Project (p. 1)
  • 1 Fuzzy Front End: Effective Methods, Tools, and Techniques (p. 5)
  • 2 Hunting for Hunting Grounds: Forecasting the Fuzzy Front End (p. 37)
  • 3 Telephoning Your Way to Compelling Value Propositions (p. 63)
  • 4 Focusing NPD Research on Customer-Perceived Value (p. 87)
  • Part 2 Project Leader Tools to Use Anytime (p. 115)
  • 5 Product Champions: Crossing the Valley of Death (p. 119)
  • 6 Managing Product Development Teams Effectively (p. 141)
  • 7 Decision Making: The Overlooked Competency in Product Development (p. 165)
  • 8 How to Assess and Manage Risk in NPD Programs: A Team-Based Risk Approach (p. 187)
  • Part 3 Process Owner Tools (p. 215)
  • 9 Capturing Employee Ideas for New Products (p. 219)
  • 10 Lead User Research and Trend Mapping (p. 243)
  • 11 Technology Stage-Gate: A Structured Process for Managing High-Risk New Technology Projects (p. 267)
  • 12 Universal Design: Principles for Driving Growth into New Markets (p. 297)
  • Part 4 Portfolio Tools (p. 327)
  • 13 Portfolio Management: Fundamental to New Product Success (p. 331)
  • 14 Assessing the Health of New Product Portfolio Management: A Metric for Assessment (p. 365)
  • 15 Risk Management: The Program Manager's Perspective (p. 377)
  • 16 Process Modeling in New Product Development (p. 409)
  • The PDMA Glossary for New Product Development (p. 431)
  • Index (p. 467)

Author notes provided by Syndetics

PAUL BELLIVEAU is Principal at Paul Belliveau Associates in Westfield, New Jersey.
ABBIE GRIFFIN is Professor of Business Administration at the University of Illinois at Urbana-Champaign.
STEPHEN M. Somermeyer is Relationship Manager, YourEncore, Indianapolis, Indiana.