|Item type||Home library||Collection||Class number||Status||Date due||Barcode||Item reservations|
|Long loan||London College of Fashion Main collection||Printed books||658.575 CRA (Browse shelf (Opens below))||Available||93180659|
Enhanced descriptions from Syndetics:
NEW PRODUCTS MANAGEMENT, 7/E by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.
Previous ed.: 2000.
Bibliography: pages 513-516.