New products management / Merle Crawford, Anthony Di Benedetto.

by Crawford, C. Merle (Charles Merle), 1924-2012Looking glass; Di Benedetto, C. AnthonyLooking glass.

Series: Irwin/McGraw-Hill series in finance, insurance, and real estate: Publisher: Boston, [Mass.] ; McGraw-Hill/Irwin, [2003]Edition: Seventh edition / International edition.Description: xx, 567 pages : illustrations ; 24 cm.ISBN: 0071151621.Subject(s): New products -- ManagementLooking glassNote: Previous ed.: 2000.Note: Bibliography: pages 513-516.Includes index.
Item type Home library Collection Class number Status Date due Barcode Item reservations
Long loan London College of Fashion
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Printed books 658.575 CRA (Browse shelf (Opens below)) Available 93180659
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Enhanced descriptions from Syndetics:

NEW PRODUCTS MANAGEMENT, 7/E by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.

Previous ed.: 2000.

Bibliography: pages 513-516.

Includes index.

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