Diffusion of innovations [electronic resource] / Everett M. Rogers.

by Rogers, Everett M [author.]Looking glass; ProQuest (Firm) [supplier.]Looking glass.

Publisher: New York, NY : Free Press, 2003.Edition: Fifth edition. Free Press trade paperback edition.Description: 1 online resource (xxi, 551 pages) : illustrations.ISBN: 9780743258234.Subject(s): Diffusion of innovations -- Study and teaching -- History | Diffusion of innovationsLooking glassNote: Includes bibliographical references (pages 477-535) and indexes. Online access: Read this e-book from ProQuest
List(s) this item appears in: CSM MA Innovation Management ebooks
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Enhanced descriptions from Syndetics:

Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas.

In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances--a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.

Includes bibliographical references (pages 477-535) and indexes.

Description based on print version record.

Table of contents provided by Syndetics

  • Preface
  • Chapter 1 Elements of Diffusion
  • Chapter 2 A History of Diffusion Research
  • Chapter 3 Contributions and Criticisms of Diffusion Research
  • Chapter 4 The Generation of Innovations
  • Chapter 5 The Innovation-Decision Process
  • Chapter 6 Attributes of Innovations and their Rate of Adoption
  • Chapter 7 Innovativeness and Adopter Categories
  • Chapter 8 Diffusion Networks
  • Chapter 9 The Change Agent
  • Chapter 10 Innovation in Organizations
  • Chapter 11 Consequences of Innovations
  • Glossary
  • Bibliography
  • Name Index
  • Subject Index

Author notes provided by Syndetics

Dr. Everett M. Rogers is Distinguished Professor in the Department of Communication and Journalism at the University of New Mexico (UNM), where he teaches and conducts research on the diffusion of innovations.

Other editions of this work

No cover image available Diffusion of innovations / by Rogers, Everett M. ©2003