Game-changing strategies [electronic resource] : how to create new market space in established industries by breaking the rules / Constantinos C. Markides.

by Markides, ConstantinosLooking glass; ProQuest (Firm) [supplier.]Looking glass.

Publisher: San Francisco, CA : Jossey-Bass, [2008]Edition: First edition.Description: xxv, 222 pages : illustrations.ISBN: 9780470290941.Subject(s): Corporations -- GrowthLooking glass | Creative ability in businessLooking glass | Organizational changeLooking glassNote: Includes bibliographical references (pages 205-210) and index. Online access: Read this e-book from ProQuest
List(s) this item appears in: CSM MA Applied Imagination ebooks
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Enhanced descriptions from Syndetics:

Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge for established firms is not the discovery of a new business model'the real challenge is how to make two business models coexist. This book offers advice on how established firms can implement structures and processes that make the new business model less conflicting and more palatable to the existing business.

Includes bibliographical references (pages 205-210) and index.

Table of contents provided by Syndetics

  • Introduction
  • 1 The Innovation Is in the Business Model

Reviews provided by Syndetics

CHOICE Review

Markides (London Business School; All the Right Moves, CH, Jul'00, 37-6351), a highly respected expert in the field of strategy and innovation, discusses how companies can proactively and successfully introduce radical new business models while concurrently growing existing businesses. He uses the phrase "game-changing strategy" to describe ways to increase business growth and profitability in new and different ways. Markides differentiates business model innovation from product and technological innovation. The book includes many practical real-world applications of game-changing strategies from such well-known companies as Starbucks, IKEA, Southwest Airlines, Nucor, and Dell as well as 20 lesser-known business model innovators, e.g., Kingfisher Airlines, CavinKare, easyCar, and MinuteClinic. Although the topic is complex, the book is written in a clear, understandable style, and Markides incorporates numerous tables and figures to further clarify concepts and examples. Appendixes include useful information about ways to enhance corporate creativity and methods to measure relatedness between current markets and new markets. Notes and references provide valuable sources for readers interested in further research. Summing Up: Highly recommended. Upper-division undergraduate through professional collections. G. Klinefelter Argosy University

Author notes provided by Syndetics

Constantinos Markides is professor of Strategic and International Management and holds the Robert P. Bauman Chair of Strategic Leadership at the London Business School. He is also the chairman of the Strategic and International Management (SIM) Department at LBS. He is the author or coauthor of six other books including All the Right Moves , Strategic Thinking for the Next Economy , The Future of the Multinational Company , and Fast Second .

Other editions of this work

No cover image available Game-changing strategies : by Markides, Constantinos ©2008

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