Posters [electronic resource] : A global history.

by Guffey, Elizabeth ELooking glass; ProQuest (Firm) [supplier.]Looking glass.

Publisher: London : Reaktion Books, Limited, 2015.Description: 1 online resource (321 pages).ISBN: 9781780234113.Subject(s): Posters -- HistoryLooking glassAlternative form: Print version: Posters : A Global History 9781780233710Online access: Read this e-book from ProQuest
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Enhanced descriptions from Syndetics:

From band posters stapled to telephone poles to the advertisements hanging at bus shelters to the inspirational prints that adorn office walls, posters surround us everywhere--but do we know how they began? Telling the story of this ephemeral art form, Elizabeth E. Guffey reexamines the poster's roots in the nineteenth century and explores the relevance they still possess in the age of digital media. Even in our world of social media and electronic devices, she argues, few forms of graphic design can rival posters for sheer spatial presence, and they provide new opportunities to communicate across public spaces in cities around the globe.

Guffey charts the rise of the poster from the revolutionary lithographs that papered nineteenth-century London and Paris to twentieth-century works of propaganda, advertising, pop culture, and protest. Examining contemporary examples, she discusses Palestinian martyr posters and West African posters that describe voodoo activities or Internet con men, stopping along the way to uncover a rich variety of posters from the Soviet Union, China, the United States, and more. Featuring 150 stunning images, this illuminating book delivers a fresh look at the poster and offers revealing insights into the designs and practices of our twenty-first-century world.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2020. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

Reviews provided by Syndetics

CHOICE Review

This is a canonical history of posters and much more. Guffey (SUNY, Purchase) emphasizes the social life of posters--how they function in specific spaces and how large public audiences use them. To this end, well-chosen photographs from 1844 to the present reveal posters in their everyday settings. Posters used at rallies, as street advertisements, or as backdrops in cafes and workshops bring an added focus to this volume replete with discussion of important graphic design. The book highlights non-Western historical examples; 19th-century Indian advertising and calendar posters stand out. It likewise examines contemporary global poster movements. West African street news posters, Bollywood film, and Palestinian martyr posters are analyzed in terms of their cultural significance and digital production processes. The author offers lengthy case studies of prominent graphic imagery such as April Greiman's "breakthrough" work on the Macintosh computer, images of Che Guevara, and the Chinese Cultural Revolution's ubiquitous renderings of Mao Zedong. Occasional wordiness distracts--a 1974 feminist poster critiques pink, a "furtively fussy and feminine colour." The book accomplishes its invaluable objectives: it argues that as digital dialogs broaden posters remain relevant, and it demonstrates that posters provide serious research topics in visual cultural history. Summing Up: Highly recommended. All undergraduate, graduate, and research collections. --Ann Schoenfeld, Pratt Institute

Author notes provided by Syndetics

Elizabeth E. Guffey is professor of art and design history at Purchase College, State University of New York, and founding editor of the Journal of Design and Culture . She is the author of Retro: The Culture of Revival , also published by Reaktion Books.

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No cover image available Posters : by Guffey, Elizabeth E. ©2015

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